Growth Lead: Lifecycle & Monetization Job at Van Kaizen

Senior Product Marketing Manager, Growth

We’re looking for a Senior Product Marketing Manager to help grow Dropbox Core t...

Location

Canada

Salary:

138600.00 - 187500.00 CAD / Year

Dropbox

Expiration Date

Until further notice

Requirements

5+ years in Product Marketing or Growth Marketing for B2B SaaS or high-volume productivity products
2+ years working on a self-serve or PLG funnel (sign-up, onboarding, lifecycle, or monetization) with clear ownership of specific KPIs
Demonstrated impact improving at least one of: activation/TPCR, D7/D30 retention, upsell/attach, or ARPU—with clear before/after measurement
Experience designing and running experiments: defining hypotheses, selecting metrics, partnering with Data/PM to set up tests, and writing readouts
Strong lifecycle and onboarding chops: you’ve created multi-touch programs across at least two channels (e.g., in-product + email) and tailored content to different roles or segments
Excellent written communication: you can write sharp value props, in-product/lifecycle copy, and concise summaries for cross-functional stakeholders
Comfortable with data: you can navigate dashboards, define basic metrics, and partner with Analytics to answer questions and validate decisions
Proven cross-functional collaborator: you’ve worked closely with PM, Design, Eng, and Marketing partners, and can keep a project on track without formal authority

Job Responsibility

Growth partnership & focus areas: Lead key moments in the Core growth funnel—partnering with Growth PM and the PMM Lead to shape and execute strategies that drive activation, onboarding, and early retention
Customer, narrative, and positioning: Translate customer insight into sharp narratives and messaging that help users understand value quickly and build lasting habits in Dropbox
Onboarding & lifecycle execution: Build cross-channel onboarding and lifecycle experiences that guide users from first touch to meaningful, repeatable engagement
Experimentation & measurement: Design and run experiments end-to-end, uncovering the insights and levers that meaningfully move activation, retention, and attach
Monetization & expansion support: Strengthen upgrade and over-quota journeys by clarifying Core + AI value and partnering on tests that drive sustainable conversion
Insight → roadmap input: Turn customer signals and funnel data into clear problem statements and recommendations that help shape product direction
Cross-functional alignment: Bring PM, Engineering, Design, Lifecycle, and Web/IM together around cohesive programs that advance our broader growth strategy

What we offer

Competitive medical, dental and vision coverage
Retirement savings through a defined contribution pension or savings plan
Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more
Income Protection Plans: Life and disability insurance
Business Travel Protection: Travel medical and accident insurance
Perks Allowance to be used on what matters most to you
Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
Mental health and wellness benefits

Fulltime

Senior Product Marketing Manager, Growth

We’re looking for a Senior Product Marketing Manager to help grow Dropbox Core t...

Location

United States

Salary:

136000.00 - 230000.00 USD / Year

Dropbox

Expiration Date

Until further notice

Requirements

5+ years in Product Marketing or Growth Marketing for B2B SaaS or high-volume productivity products
2+ years working on a self-serve or PLG funnel (sign-up, onboarding, lifecycle, or monetization) with clear ownership of specific KPIs
Demonstrated impact improving at least one of: activation/TPCR, D7/D30 retention, upsell/attach, or ARPU—with clear before/after measurement
Experience designing and running experiments: defining hypotheses, selecting metrics, partnering with Data/PM to set up tests, and writing readouts
Strong lifecycle and onboarding chops: you’ve created multi-touch programs across at least two channels (e.g., in-product + email) and tailored content to different roles or segments
Excellent written communication: you can write sharp value props, in-product/lifecycle copy, and concise summaries for cross-functional stakeholders
Comfortable with data: you can navigate dashboards, define basic metrics, and partner with Analytics to answer questions and validate decisions
Proven cross-functional collaborator: you’ve worked closely with PM, Design, Eng, and Marketing partners, and can keep a project on track without formal authority

Job Responsibility

Growth partnership & focus areas: Lead key moments in the Core growth funnel—partnering with Growth PM and the PMM Lead to shape and execute strategies that drive activation, onboarding, and early retention
Customer, narrative, and positioning: Translate customer insight into sharp narratives and messaging that help users understand value quickly and build lasting habits in Dropbox
Onboarding & lifecycle execution: Build cross-channel onboarding and lifecycle experiences that guide users from first touch to meaningful, repeatable engagement
Experimentation & measurement: Design and run experiments end-to-end, uncovering the insights and levers that meaningfully move activation, retention, and attach
Monetization & expansion support: Strengthen upgrade and over-quota journeys by clarifying Core + AI value and partnering on tests that drive sustainable conversion
Insight → roadmap input: Turn customer signals and funnel data into clear problem statements and recommendations that help shape product direction
Cross-functional alignment: Bring PM, Engineering, Design, Lifecycle, and Web/IM together around cohesive programs that advance our broader growth strategy

What we offer

Competitive medical, dental, and vision coverage
401(k) plan with a generous company match and immediate vesting
Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
Income Protection Plans: Life and disability insurance
Business Travel Protection: Travel medical and accident insurance
Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more
Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support
Access to over 10,000 global co-working spaces through Gable.to, making it easy to book flexible workspaces for collaboration or individual work
Quarterly Cell phone and internet allowance
Mental health and wellness benefits

Fulltime

Gvp, Product Monetization & Growth

We are a global team of innovators and pioneers dedicated to shaping the future ...

Location

United States , San Francisco

Salary:

279000.00 - 349000.00 USD / Year

New Relic

Expiration Date

Until further notice

Requirements

10+ Years of Executive Leadership: Proven track record leading Product Management, Pricing, or Business Strategy functions in a high-growth SaaS environment
Monetization Expertise: Experience with usage-based/consumption models and complex packaging initiatives
Data Literacy: Exceptional ability to interpret product usage patterns and translate them into commercial strategy
Collaborative Powerhouse: A history of successfully navigating complex, cross-functional environments and building alignment across disparate stakeholders

Job Responsibility

Monetization Strategy: Own the end-to-end pricing and packaging lifecycle for the New Relic platform
Consumption-Based Billing: Lead the strategy for our usage-based billing platform
Data-Driven Growth: Transform raw platform telemetry into actionable insights
Cross-Functional Orchestration: Serve as the strategic glue between Product, Engineering, Sales, Marketing, and Finance
Evolve the Portfolio: Design and iterate on pricing structures
Operationalize Insights: Build out the analytics infrastructure required to surface Product-Qualified Lead signals
Lead & Scale: Manage and mentor a high-performing team of 20+ PMs and Data Analysts
Strategic Influence: Act as a key advisor to executive leadership on NRR, churn mitigation, and expansion opportunities

What we offer

healthcare
dental
vision
parental leave and planning
mental health benefits
a 401(k) plan and match
11 paid holidays
volunteer time off
paid time-off

Fulltime

Senior Lifecycle Marketing Manager

Replit is the agentic software creation platform that enables anyone to build ap...

Location

United States , Foster City

Salary:

165000.00 - 215000.00 USD / Year

Replit

Expiration Date

Until further notice

Requirements

8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience managing both consumer self-service and B2B sales-led motions
Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle marketing hire at a growth-stage company
Expert-level knowledge of email marketing and push notification best practices, including deliverability, engagement optimization, and compliance
Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar) and building lead nurturing programs for B2B audiences
Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging tools
Strong analytical capabilities – you use data to inform strategy, design experiments, and measure impact
Experience partnering with Product and Engineering to define requirements and implement technical solutions
Knowledge of compliance requirements (CAN-SPAM, GDPR, CCPA) and privacy-first communication strategies

Job Responsibility

Own and execute omni-channel lifecycle marketing for B2C and B2B
Build email, push notification, and in-app messaging strategy across the customer journey for consumer and business audiences
Drive product-led onboarding, activation, and monetization campaigns for individual users
Build lead nurturing programs for B2B prospects and create segmentation strategies that route high-value users to sales teams
Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV)
Build lifecycle marketing infrastructure from scratch
Partner with RevOps/Marketing Ops and Engineering to implement marketing automation platforms
Stand up communication channels and establish workflows from onboarding to nurture to re-engagement
Create segmentation frameworks tailored to consumer and developer personas and ensure compliance with CAN-SPAM, GDPR requirements
Drive engagement through testing and optimization

What we offer

Competitive Salary & Equity
401(k) Program with a 4% match
Health, Dental, Vision and Life Insurance
Short Term and Long Term Disability
Paid Parental, Medical, Caregiver Leave
Commuter Benefits
Monthly Wellness Stipend
Autonomous Work Environment
In Office Set-Up Reimbursement
Flexible Time Off (FTO) + Holidays

Fulltime

Engineering Manager, Business Growth (ChatGPT)

We’re hiring an Engineering Manager to lead Business Growth for ChatGPT. This te...

Location

United States , San Francisco

Salary:

293000.00 - 385000.00 USD / Year

OpenAI

Expiration Date

Until further notice

Requirements

A product-oriented Engineering Leader
Experienced leading teams in B2B SaaS, SMB, or collaboration products
Strong intuition for onboarding, activation, conversion, and lifecycle mechanics
Comfortable operating with high autonomy and making strategic tradeoffs
Collaborative, low-ego leader who communicates clearly and builds trust across functions
Excited to build systems from scratch in a fast-moving environment
Experience with growth engineering, experimentation platforms, or monetization systems
Background in seat-based SaaS or bottoms-up adoption models
Familiarity with Enterprise upgrade paths and GTM workflows

Job Responsibility

Lead a team of engineers building growth systems across onboarding, activation, trials, and monetization
Own critical business funnels: Free → Business, Trial → Paid, and seat expansion
Partner deeply with Product, Design, Data Science, GTM, Marketing, FinEng, and other Growth teams
Design and iterate on onboarding flows tailored to user intent and acquisition channel
Drive activation of teams and adoption of meaningful workflows
Build product signals and tools to identify and support Enterprise-ready customers
Translate ambiguous problems into clear strategies, roadmaps, and execution plans
Maintain high engineering quality while moving quickly through experimentation

What we offer

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible

Fulltime

Director of Growth Marketing

At Wave, we help small businesses to thrive so the heart of our communities beat...

Location

Canada , Toronto

Salary:

160000.00 - 190000.00 USD / Year

Wave

Expiration Date

Until further notice

Requirements

10+ years of experience in B2B SaaS marketing
at least 7 years leading growth marketing with revenue accountability
proven success scaling demand and revenue in a product-led growth environment
deep understanding of PLG metrics: PQLs, activation, CAC/LTV, expansion, and NRR
expertise in marketing automation platforms (e.g. Braze), analytics (Looker, GA), and experimentation tools
data-driven operator who can link campaigns to business outcomes and present insights with clarity to executives
excellent cross-functional collaboration skills
proven ability to partner with Product, Finance, and Data
leadership experience: able to hire, coach, and inspire a team across growth and ops disciplines
comfortable operating in a fast-paced, scaling environment with a bias for action and experimentation

Job Responsibility

Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets
Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption
Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV
Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization
Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers
Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance
Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers
Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights
Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution
Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes

Fulltime

Chief Publishing Officer

As Chief Publishing Officer, you will define and lead Crytek’s global publishing...

Location

Germany , Frankfurt

Salary:

Not provided

Crytek

Expiration Date

Until further notice

Requirements

10+ years of senior leadership in publishing, commercial, product, or marketing roles, with at least 5 of these years in the video games industry
Proven success driving global franchise growth and live service ecosystems, connecting creative vision to measurable business outcomes
Deep expertise in audience segmentation, platform ecosystems, and data-informed marketing, including insights, AI, and automation
Track record delivering global go-to-market strategies and managing complex IP portfolios
Strong leadership skills with experience building teams, mentoring talent, and influencing across matrixed organizations
Excellent communication skills in English and ability to navigate complex situations with clarity and empathy
Passion for video games and a deep understanding of player communities
Willingness to relocate to Frankfurt am Main, Germany

Job Responsibility

Build and lead Crytek’s global publishing strategy, integrating marketing, commercial operations, communications, and franchise management under a unified framework with clearly defined success criteria
Shape long-term portfolio and market growth strategies, leveraging player insights, emerging trends, and scalable systems to deliver sustainable success
Drive player acquisition, retention, engagement, and monetization through data-informed lifecycle strategies and unified insights platforms
Lead global brand positioning and creative storytelling, ensuring narrative cohesion and cultural relevance across channels and regions
Build scalable systems and processes that unify products and empower teams under a connected publishing operating model
Partner with company and game leadership to align creative ambition with business planning, revenue growth, and market expansion
Collaborate with commercial, finance, and forecasting teams to establish enterprise-aligned business planning and performance management practices
Champion organizational transformation and culture, simplifying structures, accelerating decision-making, and fostering innovation and adaptability

What we offer

Career Path
Relocation Support (relocation budget, full coverage of flights, visa/permit assistance, settling-in help)
Company Apartment (fully furnished for first three months)
Public Transport Pass
Gym Card (membership at Fitness First)
State-of-the-art Office
Equal Opportunity & Inclusion
German Classes
Events (company events, Gamescom trip)
Vacation Days (24 days per year, increasing up to 28)

Fulltime

CRM Specialist

Groupon is a marketplace where customers discover new experiences and services e...

Location

Spain

Salary:

Not provided

Groupon

Expiration Date

Until further notice

Requirements

3+ years of experience in CRM or a similar role, ideally within e-commerce or digital-first businesses
Exposure to consumer-focused strategies, primarily B2C
Hands-on experience with CRM platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable)
Comfortable using AI tools to improve efficiency, creativity, and analysis
Strong understanding of lifecycle marketing, customer segmentation (e.g., RFM models, behavioral triggers), and CRM KPIs (retention, open/click/conversion rates, reactivation)
Test-and-learn mindset with a willingness to iterate based on data
Excellent project management and cross-functional collaboration skills
Clear communicator with a user-first mindset and keen attention to detail

Job Responsibility

Design and execute lifecycle and monetization strategies aligned with key business goals, supporting customer acquisition, retention, and reactivation
Own end-to-end CRM projects—from planning to launch—ensuring timely delivery, cross-functional alignment, and executional excellence
Implement CRM workflows and campaigns (email, push, in-app, etc.) tailored to different customer segments and lifecycle stages
Collaborate with product, development, and marketing teams to integrate CRM tools and tactics seamlessly into broader initiatives
Leverage tools like Bloomreach (mandatory) to create personalized, automated journeys that drive engagement and revenue growth
Lead A/B tests and track campaign performance, providing insights and recommendations to continuously enhance CRM strategy and effectiveness
Incorporate AI tools to enhance personalization, streamline execution, and support day-to-day CRM workflows

Growth Lead: Lifecycle & Monetization

Van Kaizen

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
March 05, 2026

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