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Growth Lead: Lifecycle & Monetization

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Van Kaizen

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Location:
United States

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Category:
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Contract Type:
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Salary:

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Job Description:

Our client is a Web3 superapp that empowers nearly 1 million users worldwide to earn, play, and invest. This is a remote, US-based role designed to own the lifecycle and monetization engine after installation. You will be hands-on, shipping experiments and AI-enabled flows that convert trials into paying users, increase how much they spend, and extend their engagement—all while protecting margin. You’ll work closely with founders and data teams, and you’ll use Braze, Redshift, Amplitude, AppsFlyer, and Claude Code to move quickly.

Job Responsibility:

  • Onboarding & conversion
  • Promotions & monetization
  • Lifecycle marketing
  • Retention & engagement
  • Revenue analytics
  • Quality control

Requirements:

  • Own the full funnel from install through first deposit and beyond
  • design activation flows and run structured A/B tests
  • Build and manage promo calendars, deposit matches and bonuses, automate with Braze, and protect ROI and margins
  • Manage canvases, segmentation, push/email/in-app messaging
  • ship HTML/CSS messages with animation
  • QA in a simulator
  • Design loops, reactivation flows, and engagement tactics that improve retention and win-back rates
  • Track ARPU, ARPPU, LTV, and cohorts
  • build dashboards
  • translate data into tests
  • Monitor ROAS, CPI, and data integrity across AppsFlyer, Braze, and Redshift
  • challenge agency reporting
What we offer:
  • equity participation
  • performance-based bonus
  • remote-first, US-based setup

Additional Information:

Job Posted:
March 05, 2026

Work Type:
Remote work
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