Growth Lead - Digital Marketing & Performance

• Define and execute a digital growth strategy aligned with business goals
• Own growth KPIs and identify opportunities across the full funnel (acquisition to monetisation)
• Lead and optimise paid and owned channels (search, social, display), SEO/SEM, email lifecycle, and content initiatives
• Plan, launch, and optimise campaigns based on performance, insights, and ROI
• Manage media planning and marketing budgets across markets
• Define measurement frameworks and dashboards for key growth metrics
• Drive A/B testing, attribution, and funnel optimisation to refine growth levers
• Collaborate with Product, Sales, Customer Success, and Clinical teams on messaging and go-to-market strategies
• Coordinate with external agencies and partners as needed

• Background in Digital Marketing, Economics, Communication, Design, or similar fields
• Strong experience in digital B2B inbound marketing with clear ownership of lead generation
• Proven track record in driving lead acquisition, brand awareness, and revenue growth
• Hands-on expertise in performance marketing, digital channels, and growth analytics
• Experience in B2B, SaaS, and ideally Healthcare, Life Sciences, or Consulting environments
• Familiarity with startup or scale-up settings
• Proactive, performance-driven team player with strong ownership mindset
• Strategic thinker with a hands-on, execution-focused approach
• Fluent in English and German

Spanish, French, or Italian are a plus

• Focus on what matters: At our company, competence, personality, and commitment are more important than formalities or the study program you chose
• Your Impact: Your work helps make disease diagnosis faster, more precise, and more manageable
• Your Team: Join a highly motivated, interdisciplinary team with fast decision-making processes and a collaborative atmosphere
• Freedom to choose: Work remotely or from our office in Berlin-Kreuzberg — whatever suits you best
• Benefits: Use your personal benefits budget flexibly and choose the perks that suit you best!