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Influur is redefining how advertising works, through creators, data, and AI. Our mission is to make influencer marketing as measurable, predictable, and scalable as paid ads, and we're building the tech that powers it. Backed by top-tier investors and trusted by global brands, we're scaling fast across music and culture. We’re looking for a highly strategic and execution-driven Growth Lead to own and accelerate growth across the entire user lifecycle: from awareness, acquisition, and activation to retention, monetization, and referral. This is a lead role within the Marketing team that goes beyond traditional growth marketing, you’ll design, test, and scale unconventional strategies that integrate product, data, AI, and creative experimentation to unlock new levers of growth.
Job Responsibility:
Define and own the cross-channel growth strategy across the entire user journey, from awareness to referral
Lead GTM strategy for a new product in close partnership with the Marketing Director and cross-functional leaders
Identify, prioritize, and execute high-impact experiments that drive user acquisition, activation, retention, and revenue
Partner closely with Product, Tech, and Data teams to align growth initiatives with the product roadmap and company priorities
Develop scalable frameworks for rapid experimentation, measurement, and iteration across channels and lifecycle stages
Manage and optimize all growth channels: paid, organic, lifecycle, product-led, community, partnerships, and emerging platforms
Build and scale growth loops that leverage product features, user behavior, and network effects to compound impact over time
Design and execute full-funnel campaigns that unify creative, data, and product insights
Experiment with unconventional growth levers (AI-driven personalization, creator co-creation, viral referral mechanics, UGC amplification, gamified experiences, and more)
Explore underutilized or emerging platforms for guerrilla-style growth and new demand pockets
Use AI tools to accelerate experimentation, content generation, segmentation, personalization, and operational efficiency
build automated workflows that increase output quality and reduce execution time
Collaborate with product teams to integrate AI-driven growth features directly into the product experience
Analyze performance data to identify trends, opportunities, and bottlenecks, and translate insights into clear action plans
Create dashboards and reporting structures that align stakeholders around growth KPIs and experiment results
Requirements:
Define and own the cross-channel growth strategy across the entire user journey, from awareness to referral
Lead GTM strategy for a new product in close partnership with the Marketing Director and cross-functional leaders
Identify, prioritize, and execute high-impact experiments that drive user acquisition, activation, retention, and revenue
Partner closely with Product, Tech, and Data teams to align growth initiatives with the product roadmap and company priorities
Develop scalable frameworks for rapid experimentation, measurement, and iteration across channels and lifecycle stages
Manage and optimize all growth channels: paid, organic, lifecycle, product-led, community, partnerships, and emerging platforms
Build and scale growth loops that leverage product features, user behavior, and network effects to compound impact over time
Design and execute full-funnel campaigns that unify creative, data, and product insights
Experiment with unconventional growth levers (AI-driven personalization, creator co-creation, viral referral mechanics, UGC amplification, gamified experiences, and more)
Explore underutilized or emerging platforms for guerrilla-style growth and new demand pockets
Use AI tools to accelerate experimentation, content generation, segmentation, personalization, and operational efficiency
build automated workflows that increase output quality and reduce execution time
Collaborate with product teams to integrate AI-driven growth features directly into the product experience
Analyze performance data to identify trends, opportunities, and bottlenecks, and translate insights into clear action plans
Create dashboards and reporting structures that align stakeholders around growth KPIs and experiment results
Has experience in growth, product growth, or growth marketing within tech or digital-first companies, with a proven track record of building and scaling multi-channel growth engines
Understands product-led growth, user psychology, and lifecycle frameworks, and knows how to turn them into practical playbooks
Is highly fluent with AI tools (prompt engineering, workflow automation, AI-assisted content generation, data augmentation, etc.) and excited to push what’s possible with them
Is deeply analytical, comfortable running structured experiments, and confident interpreting complex datasets to drive decisions
Is a creative problem-solver who loves innovative, non-traditional approaches and isn’t afraid to test bold ideas
Communicates clearly, collaborates well with cross-functional teams, and can bring stakeholders along on the growth vision
Has experience in marketplaces, social platforms, or creator/influencer ecosystems, and familiarity with modern growth stacks (Mixpanel, Amplitude, GA4, HubSpot, Braze, Segment, Looker, etc.)
What we offer:
Competitive equity in a venture-backed company shaping the future of music influencer marketing
Access to elite tools, AI copilots, and a team that builds daily at top speed