CrawlJobs Logo

Growth - Emails, Notifications and Lifecycle

openai.com Logo

OpenAI

Location Icon

Location:
United States , San Francisco

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

239000.00 - 265000.00 USD / Year

Job Description:

We are seeking a full-funnel ‘growth athlete’ with deep expertise in email, notifications, and lifecycle growth initiatives. You will design and scale this motion and associated campaigns across ChatGPT user journeys with rigorous analytical thinking and high-velocity experimentation. This team thrives on rapid testing, precise measurement, and creative problem solving, always keeping user value at the center of our decision-making. You will own email/notification/lifecycle growth programs end-to-end—from strategy and creative development to deployment, measurement, and iteration. This role is highly cross-functional and will require close collaboration with engineering, product, data science, and design teams to drive engagement, retention, and monetization through these growth levers.

Job Responsibility:

  • Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments
  • Own end-to-end messaging strategy, including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value
  • Develop testing roadmaps for lifecycle campaigns, running A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics such as paid conversion, DAU/WAU impact, and LTV
  • Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation
  • Build and maintain funnel performance dashboards to surface opportunities and guide prioritization
  • Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and value proposition while driving measurable outcomes
  • Leverage AI-powered workflows to personalize communications at scale, using predictive models to optimize content, timing, and delivery
  • Partner with data science to develop attribution models and measure the incremental impact of these growth levers. Share these learnings with the broader organization

Requirements:

  • 8+ years of growth experience spanning both consumer (B2C) and business (B2B) products, with a track record of scaling email, push, and in-app messaging platforms and growth initiatives driving activation, engagement, and paid conversion
  • Deep expertise in audience segmentation, targeting, and multi-channel orchestration (email, push, in-app, SMS) across self-serve consumer funnels and multi-stakeholder B2B purchase journeys
  • Hands-on experience with automation, email, and messaging platforms (e.g., SendGrid, Braze, Iterable, Customer.io, Marketo) and comfort working with APIs, event triggers, and CRM data
  • Proven ability to design and interpret experimentation and measurement frameworks—A/B tests, multivariate testing, and incrementality studies—to optimize lifecycle touchpoints across different customer types
  • Strong analytical skills with the ability to model consumer funnels and lead-to-customer pipelines, leveraging data to identify growth opportunities and measure impact
  • Demonstrated success collaborating cross-functionally with product, engineering, design, sales, and analytics teams to build scalable lifecycle programs and nurture both individual users and enterprise accounts
  • Ability to balance strategic planning with tactical execution—from high-level journey mapping/opportunity sizing to writing copy, QAing campaigns, and optimizing workflows directly in messaging platforms
  • A test-and-learn mindset and comfort operating in a fast-paced, highly iterative environment

Nice to have:

Familiarity with AI-powered personalization/workflows and predictive modeling is a strong plus

What we offer:
  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided
  • Offers Equity
  • performance-related bonus(es) for eligible employees

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Growth - Emails, Notifications and Lifecycle

Growth - Emails, Notifications and Lifecycle

We are seeking a full-funnel ‘growth athlete’ with deep expertise in email, noti...
Location
Location
United States , San Francisco; New York
Salary
Salary:
239000.00 - 265000.00 USD / Year
openai.com Logo
OpenAI
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of growth experience spanning both consumer (B2C) and business (B2B) products, with a track record of scaling email, push, and in-app messaging platforms and growth initiatives driving activation, engagement, and paid conversion
  • Deep expertise in audience segmentation, targeting, and multi-channel orchestration (email, push, in-app, SMS) across self-serve consumer funnels and multi-stakeholder B2B purchase journeys
  • Hands-on experience with automation, email, and messaging platforms (e.g., SendGrid, Braze, Iterable, Customer.io, Marketo) and comfort working with APIs, event triggers, and CRM data
  • Proven ability to design and interpret experimentation and measurement frameworks—A/B tests, multivariate testing, and incrementality studies—to optimize lifecycle touchpoints across different customer types
  • Strong analytical skills with the ability to model consumer funnels and lead-to-customer pipelines, leveraging data to identify growth opportunities and measure impact
  • Demonstrated success collaborating cross-functionally with product, engineering, design, sales, and analytics teams to build scalable lifecycle programs and nurture both individual users and enterprise accounts
  • Ability to balance strategic planning with tactical execution—from high-level journey mapping/opportunity sizing to writing copy, QAing campaigns, and optimizing workflows directly in messaging platforms
  • A test-and-learn mindset and comfort operating in a fast-paced, highly iterative environment
Job Responsibility
Job Responsibility
  • Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments
  • Own end-to-end messaging strategy, including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value
  • Develop testing roadmaps for lifecycle campaigns, running A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics such as paid conversion, DAU/WAU impact, and LTV
  • Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation
  • Build and maintain funnel performance dashboards to surface opportunities and guide prioritization
  • Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and value proposition while driving measurable outcomes
  • Leverage AI-powered workflows to personalize communications at scale, using predictive models to optimize content, timing, and delivery
  • Partner with data science to develop attribution models and measure the incremental impact of these growth levers. Share these learnings with the broader organization
What we offer
What we offer
  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Fulltime
Read More
Arrow Right

Lifecycle Marketing Manager

The Reality Labs Marketing team drives adoration and everyday usage for Meta AI ...
Location
Location
United States , Menlo Park
Salary
Salary:
152000.00 - 213000.00 USD / Year
meta.com Logo
Meta
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years experience in CRM working across strategy, implementation and ongoing optimization
  • Experience building customer acquisition and retention programs across multiple channels
  • Experience with Email Service Providers (ESP), Customer Relationship Management (CRM) and marketing tech tools (e.g., Braze, Salesforce Marketing Cloud, Marketo)
  • Experience working with technical teams (product, engineering, decision science) to scope work needed to build lifecycle campaigns
  • Proven track record using data and experimentation to improve customer experience and deliver business outcomes
  • Can juggle multiple priorities under pressure and tight deadlines in a highly matrixed environment
  • Can lead initiatives at both a strategic and execution level
Job Responsibility
Job Responsibility
  • Develop lifecycle marketing strategies and content strategies to support the evolution of our Lifecycle program, including email, push, and in-app notification channels
  • Develop campaign strategies that support product launches and on-going business needs
  • Partner with internal teams and external agencies to own and deliver effective, compelling programs and campaigns that drive acquisition, loyalty, engagement and advocacy
  • Contribute to the overall integrated marketing strategy for the launch of Meta products
  • Optimize campaign performance through data insights and provide performance readouts to leadership
  • Manage content strategy, calendar and targeting alignment across channels
  • Test and optimize program elements to continuously improve performance
  • Effectively partner with cross-functional teams to support and enhance our lifecycle programs
  • Test and scale new marketing surfaces and technology that support businesses growth
What we offer
What we offer
  • bonus
  • equity
  • benefits
Read More
Arrow Right

Senior Lifecycle Marketing Manager

Replit is the agentic software creation platform that enables anyone to build ap...
Location
Location
United States , Foster City
Salary
Salary:
165000.00 - 215000.00 USD / Year
replit.com Logo
Replit
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience managing both consumer self-service and B2B sales-led motions
  • Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle marketing hire at a growth-stage company
  • Expert-level knowledge of email marketing and push notification best practices, including deliverability, engagement optimization, and compliance
  • Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar) and building lead nurturing programs for B2B audiences
  • Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging tools
  • Strong analytical capabilities – you use data to inform strategy, design experiments, and measure impact
  • Experience partnering with Product and Engineering to define requirements and implement technical solutions
  • Knowledge of compliance requirements (CAN-SPAM, GDPR, CCPA) and privacy-first communication strategies
Job Responsibility
Job Responsibility
  • Own and execute omni-channel lifecycle marketing for B2C and B2B
  • Build email, push notification, and in-app messaging strategy across the customer journey for consumer and business audiences
  • Drive product-led onboarding, activation, and monetization campaigns for individual users
  • Build lead nurturing programs for B2B prospects and create segmentation strategies that route high-value users to sales teams
  • Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV)
  • Build lifecycle marketing infrastructure from scratch
  • Partner with RevOps/Marketing Ops and Engineering to implement marketing automation platforms
  • Stand up communication channels and establish workflows from onboarding to nurture to re-engagement
  • Create segmentation frameworks tailored to consumer and developer personas and ensure compliance with CAN-SPAM, GDPR requirements
  • Drive engagement through testing and optimization
What we offer
What we offer
  • Competitive Salary & Equity
  • 401(k) Program with a 4% match
  • Health, Dental, Vision and Life Insurance
  • Short Term and Long Term Disability
  • Paid Parental, Medical, Caregiver Leave
  • Commuter Benefits
  • Monthly Wellness Stipend
  • Autonomous Work Environment
  • In Office Set-Up Reimbursement
  • Flexible Time Off (FTO) + Holidays
  • Fulltime
Read More
Arrow Right

Lifecycle Lead

We’re hiring a Lifecycle Lead to deliver customer communications and lifecycle p...
Location
Location
Australia , Sydney, Melbourne
Salary
Salary:
Not provided
heidihealth.com Logo
Heidi
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6–10+ years in lifecycle, growth, or product-led SaaS roles
  • A strong lifecycle background (this is not a customer marketing role)
  • Hands-on experience with Braze
  • Proven experience building complex, cross-channel lifecycle journeys
  • Comfort working directly in HTML/CSS
  • Strong product intuition and comfort working with data from a CDP
  • Bias to action - you ship, measure, and iterate
Job Responsibility
Job Responsibility
  • Design and deliver lifecycle journeys and campaigns that support key customer moments
  • Translate growth goals into clear lifecycle initiatives and success metrics
  • Ensure lifecycle work is closely tied to product usage and customer value
  • Accountable for delivery of customer communications and lifecycle campaigns
  • Ensure comms are timely, accurate, well-targeted, and coordinated across channels
  • Balance operational reliability with high-impact lifecycle execution
  • Ensure campaigns and comms work together as a cohesive user experience
  • Personally design, build, launch, and optimise lifecycle journeys using Braze and data from the CDP
  • Build cross-channel programs spanning in-product experiences, email, push notifications
  • Create behavior-driven, state-based journeys rather than one-off campaigns
What we offer
What we offer
  • Equity from day one
  • Unmatched impact
  • Work alongside world-class talent
  • Global reach
  • personal development budget
  • dedicated wellness days
  • birthday off
  • work from anywhere in the world for a month
  • Flexibility that works. A hybrid environment, with 3 days in the office
  • Fulltime
Read More
Arrow Right

Creative Lead Lifecycle

Our client, a leading global design platform and technology company, is seeking ...
Location
Location
United States , San Francisco
Salary
Salary:
165000.00 - 200000.00 USD / Year
solomonpage.com Logo
Solomon Page
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in creative leadership roles, with strong experience in lifecycle, CRM, or growth marketing
  • Proven ability to create high-performing lifecycle campaigns that balance brand storytelling with performance objectives
  • Experience managing and mentoring multidisciplinary creative teams
  • Deep understanding of customer journeys, audience segmentation, and personalization strategies
  • Experience developing campaigns across lifecycle channels such as email, in-app messaging, push notifications, and CRM platforms
  • Strong conceptual thinking combined with the ability to execute creative ideas at scale
  • Excellent communication and collaboration skills, with experience working across marketing, product, and technical teams
Job Responsibility
Job Responsibility
  • Lead the creative development and execution of lifecycle campaigns across email, in-app messaging, and other CRM-driven touchpoints
  • Translate lifecycle marketing goals into clear creative briefs and impactful campaign concepts that drive engagement and action
  • Partner with marketing, product, data, and engineering teams to ensure creative work aligns with customer journey strategies and business objectives
  • Deliver personalized, high-volume campaigns that balance brand storytelling with data-driven performance optimization
  • Bring fresh creative thinking while maintaining scalable production across multiple lifecycle channels
  • Lead and mentor a cross-functional team of designers and copywriters, fostering a collaborative and high-performing creative culture
  • Elevate how the brand shows up across lifecycle touchpoints by ensuring creative consistency and high craft standards
  • Collaborate with data and insights teams to test, learn, and optimize campaign performance through experimentation and iteration
  • Stay current with trends and innovations across lifecycle marketing, CRM channels, and digital engagement strategies
What we offer
What we offer
  • medical
  • dental
  • 401(k)
  • direct deposit
  • commuter benefits
  • Fulltime
Read More
Arrow Right

Lifecycle Lead

We’re hiring a Lifecycle Lead to deliver customer communications and lifecycle p...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
heidihealth.com Logo
Heidi
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6–10+ years in lifecycle, growth, or product-led SaaS roles
  • A strong lifecycle background (this is not a customer marketing role)
  • Hands-on experience with Braze
  • Proven experience building complex, cross-channel lifecycle journeys
  • Comfort working directly in HTML/CSS
  • familiarity with JavaScript, webhooks, or custom events is a bonus but not required
  • Strong product intuition and comfort working with data from a CDP
  • Bias to action - you ship, measure, and iterate
Job Responsibility
Job Responsibility
  • Design and deliver lifecycle journeys and campaigns that support key customer moments, including: Activation and first value
  • Multi-product adoption
  • Engagement and retention
  • Churn prevention and resurrection
  • Translate growth goals into clear lifecycle initiatives and success metrics
  • Ensure lifecycle work is closely tied to product usage and customer value
  • Accountable for delivery of customer communications and lifecycle campaigns
  • Ensure comms are timely, accurate, well-targeted, and coordinated across channels
  • Balance operational reliability with high-impact lifecycle execution
  • Ensure campaigns and comms work together as a cohesive user experience
What we offer
What we offer
  • Equity from day one
  • personal development budget
  • dedicated wellness days
  • birthday off
  • work from anywhere in the world for a month
  • hybrid environment, with 3 days in the office
  • Fulltime
Read More
Arrow Right

Customer Lifecycle Management Strategist

The Customer Lifecycle Management Strategist will work with a wide variety of fu...
Location
Location
United States , Culver City
Salary
Salary:
57.77 - 64.19 USD / Hour
aquent.com Logo
Aquent
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-7 years experience leading lifecycle marketing programs, ideally for a consumer subscription business with demonstrated success achieving growth goals of user engagement and retention
  • Experience testing and optimizing marketing channels including push notification, email and in-app messaging marketing tactics
  • Strong project management capability with exceptional attention to detail
  • Possess deep understanding of A/B testing and data driven optimization marketing
  • Shown ability to meet deadlines and get consensus while balancing many projects and priorities
  • Bachelor’s degree required
Job Responsibility
Job Responsibility
  • Developing and optimizing engagement and retention strategies for subscription service
  • Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers
  • Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization
  • Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics and design teams
  • Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans
  • Define customer journeys, value propositions and service educational messaging
  • Submit and maintain operational briefs to ensure flawless execution of campaigns
What we offer
What we offer
  • subsidized health, vision, and dental plans
  • paid sick leave
  • retirement plans with a match
  • Fulltime
Read More
Arrow Right

Marketing Manager Germany, Samsung TV Plus

We are seeking an experienced and dynamic Brand & Growth Marketing Manager to gr...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
socialvalueportal.com Logo
Social Value Portal Ltd
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in media, streaming or app marketing
  • Knowledge and experience in working in the entertainment / FAST industry
  • Experience in creating and launching 360-campaigns across various cross-functional teams and agencies
  • Understanding of the German market and German language desirable
  • Ability to work on multiple projects with high attention to detail
  • Outstanding relationship building and communication skills, proficiency in digital streaming
  • Experienced with acquisition marketing standard methodologies, tools, and trends
  • Excellent collaborator with ability to work across a large organisation
  • Comfortable analysing and interpreting data
  • Self-motivated character and solution focus
Job Responsibility
Job Responsibility
  • Lead the marketing strategy and go-to-market plans for Samsung TV Plus in Germany and several European markets
  • Own the relationship with local Samsung TV & mobile marketing teams
  • Manage all brand communications and define the customer engagement lifecycle
  • Grow our CRM program across email and push notifications
  • Manage the Samsung TV Plus website
  • Build clear and complete briefs for our agencies
  • Be the expert in assigned markets
  • Continue to push the boundaries in how we communicate to users
  • Collaborate with various cross-functional teams
What we offer
What we offer
  • Hybrid working – 3 days in the office and 2 days at home per week
  • Bonus scheme linked to individual, team and company performance
  • Car allowance
  • Pension contribution
  • Three volunteering days each year
  • Holiday - 25 days plus bank holidays and an additional day off for your birthday
  • Access to discounts on a wide range of Samsung products
  • Access to a discount shopping portal
  • Up to 20 (pro-rata) Partner Absence days per calendar year
  • Fulltime
Read More
Arrow Right