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The Growth director is a kind, collaborative and creative leader who is self-motivated, well-connected and adept at identifying, pursuing and winning both strategic and tactical new business opportunities. This position uses their current depth of knowledge along with knowledge of the agency network and history, case studies, current business and strategic direction to drive the growth and financial success of Vendi. They are a first-class operator who can lead and drive new business operations and serve as a member of Vendi’s Department Leads team.
Job Responsibility:
Partner with the Chief executive officer to set the vision for, define and develop new business strategies tailored to the needs of the agency: a combination of local, regional and national growth
Drive responses to RFIs and RFPs in an innovative, flawless and timely manner
Lead internal New Business Development meetings and agency updates while ensuring alignment with agency leadership on all briefs and opportunities: Aligning on the brief / the ask
Aligning on the strategy & the creative brief
Reviewing and providing strategic and thoughtful feedback on the work
Attending the final client-ready rehearsal
Ensure successful onboarding and transition of new clients
Participate in and help guide the Vendi Self-Promo team
Participate in and help guide the Vendi Department Leads group
Lead Vendi’s New Business Development team, including direct reports
Create capabilities presentations and other self-promo materials — fully leveraging the Vendi brand voice and pre-built self-promo and NBD assets while integrating agency- and opportunity-specific needs
Coordinate internal resources to develop client proposals, working in partnership with the NBD team
Ensure alignment with agency goals and resources to set clear critical paths, project deliverables, milestones, timetables and calendars
In partnership with other NBD colleagues and Self-Promo team members, maintain upkeep of Vendi brand assets, archives and other prospect information
Work with agency leadership to create assets and maintain/nurture/grow strategic relationships such as search consultants
Leverage existing relationships, partnerships and develop new ones to drive growth
Proactively initiate new prospect and industry relationships and opportunities, keeping abreast of latest developments within the industry
Follow up on and prioritize new business leads and identify organic growth opportunities
Work with the agency leadership to meet overall agency vision and objectives, providing strategic input
Be a resource to the account management team in helping to grow existing clients’ business
Partner with agency leadership and other team members to raise the agency’s regional profile, including but not limited to: executive speaking engagements, thought leadership, industry events/organization outreach and relationship-building
Other tasks as assigned
Requirements:
Kind, creative and collaborative
Robust and successful business development experience within an advertising agency or creative service/web business
Experience creating written business development proposals and marketing materials
A comprehensive understanding of agency business goals and strategic acumen with experience and ability to lead the pitch team to successful client relationships
Confirmed and proven record of closing accounts
Confirmed and proven record of managing a high-functioning team with kindness
Previous experience in developing and converting strategic opportunities, including considered choice opportunities
Bachelor’s degree in marketing, advertising, economics, communications or related field
Minimum of 7-10 years of experience in marketing or advertising
At least 5 years of experience in a business development role
Agency experience is required
Strategic sales and analytical skills
Proven sales experience and expertise in the strategy, creative and web space
Experience utilizing market research to inform strategy and decision-making
Deep understanding of marketing disciplines, including brand strategy, digital/social media, media planning and analytics
Solid understanding of the creative development process and digital technologies
Solid understanding of custom web design and development process and technologies
Business acumen with understanding of budgeting, forecasting and profitability management
Leadership and management skills
Calm, accountable leadership style balanced with empathy and team-oriented spirit
Experience mentoring and developing high-performing teams
Experience managing cross-functional teams and facilitating collaboration across departments
Strong decision-making skills with ability to balance multiple internal and external stakeholder needs
Communication and relationship skills
Excellent written and verbal communication skills with ability to articulate complex ideas clearly
Exceptional presentation skills with confidence presenting to high-level stakeholders
Organizational and project management skills
Proactive mindset with ability to anticipate needs and potential obstacles
Exceptional organizational and planning capabilities with meticulous attention to detail
Efficient time management with ability to prioritize effectively