Growth, Digital Marketing Job at OpenAI (San Francisco)

Job Description

We are hiring dedicated channel leaders to own and scale Paid Search or Paid Social globally. This leader will define channel strategy, oversee execution at scale, and partner cross-functionally to maximize incremental impact and long-term user value. These are high-ownership roles responsible for channel strategy, day-to-day execution, experimentation, and performance outcomes across a global portfolio. You will partner closely with product, engineering, data science, finance, design, and broader marketing to connect out-of-product experiences to in-product journeys, improve conversion, and optimize for long-term value (LTV), not just top-of-funnel efficiency. This team thrives on rapid iteration, rigorous measurement, and creative problem solving, while keeping user value at the center of every decision.

Job Responsibility

Own channel strategy and execution for either Paid Search or Paid Social, including planning, forecasting, budget pacing, and performance management across a global portfolio
Drive experimentation and incrementality measurement, defining hypotheses, designing tests (e.g., geo/holdout where feasible), and translating results into scalable playbooks
Optimize full-funnel performance, from acquisition through activation and retention, with a focus on durable unit economics (LTV/CAC, payback, cohort quality)
Build and evolve performance systems, including reporting, decision frameworks, and operational processes that improve speed, quality, and repeatability
Partner cross-functionally with product, engineering, and data science to improve conversion journeys, measurement foundations, and growth tooling
Develop AI-enabled workflows that increase iteration velocity across creative, targeting, insights, and optimization, while maintaining quality and control
Expand global reach thoughtfully, incorporating localization, regional platform nuance, and market-level performance differences
Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets

Requirements

8+ years of experience in growth or performance marketing, ideally in high-growth tech and/or subscription products
6+ years of deep, hands-on experience owning Paid Search or Paid Social at an operational and strategic level
A track record of launching, scaling, and optimizing paid programs at significant budget levels with clear performance outcomes
Experience scaling global programs across multiple languages/regions with nuanced localization strategies
Strong analytical and measurement skills, including comfort with experimentation, incrementality concepts, and translating analysis into decisions
Experience partnering cross-functionally (product, engineering, data science, finance) to ship improvements and build durable growth systems
A test-and-learn mindset and comfort operating in fast-moving, ambiguous environments
Excellent stakeholder management and communication skills, with the ability to align teams around goals, tradeoffs, and execution plans
Experience with marketing tooling, BI, and measurement stacks (e.g., analytics, experimentation platforms, internal reporting), plus a willingness to adopt AI-enabled workflows

What we offer

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible
Relocation support for eligible employees
Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided
Offers Equity
performance-related bonus(es) for eligible employees

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