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Growth & Demand Generation Specialist

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Flight Centre Brand

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Location:
South Africa , Johannesburg

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Category:
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Salary:

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Job Description:

We’re looking for a Growth & Demand Generation Specialist (B2B) to join Flight Centre Travel Group’s global marketing function, supporting our portfolio of corporate brands including FCM and Corporate Traveller. This role plays a key part in executing ROI-focused, omnichannel digital marketing initiatives across paid media, website, email marketing, organic (SEO), and analytics. Sitting within a global marketing framework, you’ll support both global and regional marketing plans, working closely with Growth & Demand Generation Managers and brand stakeholders to drive acquisition, retention, and growth. You’ll be hands-on in campaign execution, platform optimisation, reporting, and insights, contributing to digital performance improvements across regions while ensuring brand messaging, tone of voice, and value propositions remain consistent online.

Job Responsibility:

  • Support the execution of digital marketing strategies to drive B2B acquisition, retention, and growth
  • Execute ROI-focused, omnichannel campaigns across paid media, email, social, website, and content platforms
  • Assist in the delivery of SEO and CRO initiatives to improve traffic quality and onsite conversion
  • Build and deploy email marketing campaigns using marketing automation platforms
  • Work within the CMS to publish content, campaigns, and website updates
  • Support the ongoing improvement of website usability, functionality, and design
  • Monitor campaign activity across social and paid channels
  • Compile monthly regional and global performance reports with insights and optimisation opportunities
  • Work within analytics platforms to ensure accurate, reliable reporting
  • Support data hygiene initiatives and Salesforce CRM reporting

Requirements:

  • A solid understanding of the B2B marketing environment and buyer journey
  • Foundational knowledge of cross-channel digital marketing, including paid media, SEO, websites, and email
  • 2+ years' experience in a digital marketing or growth role within a reputable brand or agency environment
  • Comfortable working with analytics and reporting tools to track performance and identify opportunities
  • Strong communication and collaboration skills, with the ability to work cross-functionally
  • A proactive, detail-oriented mindset with strong executional capability
  • Ability to manage multiple tasks while meeting deadlines in a global environment

Nice to have:

  • Degree in Marketing, Digital Marketing, Communications, or related field
  • Experience with tools such as Google Analytics 4, Google Tag Manager, PowerBI, or similar
  • Exposure to CMS platforms and marketing automation tools
  • Understanding of SEO, CRO, and digital optimisation best practices
  • Experience supporting Salesforce CRM reporting and data cleanup
  • Background in B2B, corporate, or professional services marketing
What we offer:
  • Inclusive, collaborative culture at Flight Centre Travel Group
  • Access to LinkedIn Learning and ongoing development opportunities
  • Exclusive travel perks and retail discounts
  • Strong focus on mental wellbeing and work-life balance
  • Opportunities to work within a global marketing framework
  • A business that values sustainability and giving back

Additional Information:

Job Posted:
April 23, 2026

Expiration:
April 30, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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