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Growth & Demand Generation Manager (B2B)

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Flight Centre Brand

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Location:
South Africa , Johannesburg

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We’re looking for a Growth & Demand Generation Manager (B2B) to join our global marketing team. In this role, you’ll drive full‑funnel demand generation strategies that directly contribute to qualified pipeline and revenue across a portfolio of global B2B brands.

Job Responsibility:

  • Develop and lead scalable demand generation strategies aligned to business and revenue goals
  • Drive end‑to‑end, multi‑channel campaigns across paid search, social, programmatic, email, and web
  • Accelerate pipeline growth through the generation of high‑quality MQLs and SQLs
  • Oversee paid media performance, optimisation, and ROI across global markets
  • Lead website strategy and CRO initiatives to improve conversion and user journeys
  • Build and optimise marketing automation and lead‑nurture programs across the full funnel
  • Partner with sales and marketing teams to align on lead scoring, funnel stages, and campaign execution
  • Own performance reporting, attribution, and insights to drive continuous improvement
  • Lead, coach, and develop a team of digital specialists across automation, paid media, SEO, and digital channels

Requirements:

  • 10+ years’ experience in B2B demand generation or digital marketing
  • 5+ years’ leadership experience within a global or multi‑brand environment
  • Strong commercial acumen with a proven track record of driving pipeline and revenue impact
  • Deep understanding of B2B buyer journeys, lead lifecycles, and sales alignment
  • Expertise across digital channels, including paid media, SEO, CRO, and marketing automation
  • Proven ability to work across regions, time zones, and diverse stakeholder groups
  • Data‑driven mindset with strong analytical and problem‑solving skills
  • Excellent communication and cross‑functional collaboration abilities

Nice to have:

  • Bachelor’s degree in Marketing, Business, or a related field
  • Certifications in Google Ads (GA4), Meta, LinkedIn, or similar platforms
  • Experience with marketing attribution models, reporting tools, and data governance
  • Strong knowledge of CRO, A/B testing, and personalisation strategies
  • Experience aligning SEO and content strategies with paid media campaigns
  • Familiarity with enterprise martech ecosystems and integrations
What we offer:
  • Inclusive culture at Flight Centre Travel Group
  • Access to LinkedIn Learning and tailored development pathways
  • Exclusive travel perks and retail discounts
  • Strong focus on mental wellbeing and work–life balance
  • Global career mobility and internal growth opportunities
  • A company that values sustainability and giving back

Additional Information:

Job Posted:
May 17, 2026

Expiration:
May 31, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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