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In the role of Growth Automation Manager, you will be responsible for driving the evolution of our multi-channel lifecycle engagement strategy. Your mission will be to strengthen connections with prospects, existing customers, and strategic partners by implementing data-driven, automated solutions that enhance the customer experience, foster long-term loyalty, and uncover new opportunities for revenue growth.
Job Responsibility:
Working closely with our Campaigns and Performance teams to design, build, and execute multi-channel marketing campaigns to support lead generation, customer engagement, and retention
Develop personalised email sequences and workflows based on user behaviour, segmentation, and revenue cycle stages
Create and optimise nurture campaigns to engage prospect data, to strategically support with cross-sell initiatives to customers, and to build relationships with key partners to keep us front of mind for business referrals
Continuous test and learn to optimise engagement and performance across the funnel
Design engagement campaigns focused across product and propensity stages to convert prospects generated from key strategic partners such as Microsoft
Ensure seamless integration between automation platforms and CRM systems (e.g., Marketo, Dynamics, Microsoft Partner Centre)
Track and analyse campaign performance metrics including lead generation, conversion rates, engagement, and ROI
Generate actionable insights and reports to inform future campaign strategies and business decisions
Implement lead scoring models and segmentation strategies to prioritise outreach and improve targeting
Requirements:
Strong knowledge of marketing automation platforms and CRM systems, preferably Marketo and Microsoft Dynamics
Highly analytical mindset with the ability to interpret performance data and translate it into actionable insights
Experience in lifecycle and revenue cycle nurture campaigns, lead scoring, and segmentation strategies
Familiarity with partner marketing and cross-channel campaign orchestration
Ability to work as part of a large marketing team, collaborating with our Campaigns, Performance, Creative, Context and Ops functions to bring projects to life
ABM campaign experience
What we offer:
25 days’ holiday, plus you can buy up to 5 more days
Birthday off
An extra celebration day
5 days’ additional holiday in the year you get married
5 volunteer days
Private health insurance
Pension contribution match and 4 x life assurance
Flexible working and work from anywhere for up to 30 days per year (some exceptions)
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