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Key drivers of Serval’s success are its inbound and account warming motions. As a Growth associate, you’ll own these strategies - running ad campaigns, launching experiments, and continuously improving the channels that grow demand. You’ll partner closely with the Head of Growth and the broader marketing team, owning the strategy, channels, and workflows that turn demand into customers and directly impact pipeline and revenue.
Job Responsibility:
Optimize existing growth campaigns across core channels including LinkedIn, Google SEM, email, and CTV
Expand Serval’s presence in new channels including YouTube, X/Twitter, Meta, direct mail, and other direct-response channels
Launch experiments to improve conversion rates, efficiency, and overall inbound performance
Analyze performance data to identify trends, issues, and opportunities for improvement
Partner cross-functionally with Product Marketing, Design, Content, and RevOps to ship work that supports broader growth goals
Maintain strong operational hygiene across tools, workflows, and reporting
Requirements:
2+ years of experience in growth, performance marketing, or a similar role
OR 3+ years in a fast-paced, data-driven environment such as consulting, product, investment banking, or bizops
Strong analytical skills
Strong organizational and cross-functional collaboration skills
A creative, problem-solving mindset
Clear written and verbal communication skills
A high level of ownership and initiative
Nice to have:
Experience in B2B SaaS or high-growth startups
Hands-on experience with tools like HubSpot, Salesforce, paid ad platforms, or Clay