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Aimbridge Hospitality EMEA Logo Aimbridge Hospitality EMEA · Hospitality and Tourism

Groups, Meeting and Events Sales Executive

United Kingdom, West Bromwich · Job Posted April 11, 2026

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Job Description

As a Group, Conference & Events Executive, you will be driving groups, meetings & events enquiries from initial enquiry through to conversion and execution and as an ambassador to the hotel, you will be an expert on all the facilities on offer with the ability to advise guests based on their individual needs. You will qualify leads, create proposals, follow through and convert business in line with the hotel’s strategy. You will also conduct site visits ensuring all guests are dealt with efficiently and in a timely manner. The Groups , Conference & Events Executive will be supporting the Groups, Conference & Events Manager and work closely with our Sales Manager, Revenue Manager & General Manager as well as with our colleagues to ensure deadlines are met and handovers to operations are seamless.

Job Responsibility

  • Driving groups, meetings & events enquiries from initial enquiry through to conversion and execution
  • being an ambassador to the hotel
  • being an expert on all the facilities on offer with the ability to advise guests based on their individual needs
  • qualifying leads, creating proposals, following through and converting business in line with the hotel’s strategy
  • conducting site visits ensuring all guests are dealt with efficiently and in a timely manner
  • supporting the Groups, Conference & Events Manager
  • working closely with our Sales Manager, Revenue Manager & General Manager as well as with our colleagues to ensure deadlines are met and handovers to operations are seamless
  • following the hotel sales process, including directly answering incoming group and event enquiries, hotel site visits, event management procedures and accuracy of billing
  • creating event function sheets to ensure clients requirements are accurately captured and distributed to the operations team
  • pre-event communication through emails & calls, conducting menu tastings and post-event calls

Requirements

  • Communication Skills: excellent communication skills to successfully interact with clients, vendors, and hotel staff
  • ability to communicate effectively in writing and verbally
  • strong interpersonal skills
  • Organisational Skills: strong organisational skills
  • ability to manage multiple tasks, prioritise responsibilities, and work effectively under pressure
  • excellent attention to detail
  • ability to manage budgets and schedules
  • Customer Service Skills: excellent customer service skills
  • ability to anticipate client needs, provide excellent service, and resolve issues quickly and effectively
  • Knowledge of Groups and Event Planning: knowledge of event planning, including understanding of logistics, catering, audio-visual equipment, and other details involved in planning and executing successful events
  • Flexibility: flexible and approachable
  • ability to think on their feet and quickly come up with solutions to any issues that arise
  • minimum of 1 years’ experience working in hotel sales team
  • possess excellent verbal & written communication skills
  • organised with the ability to work on own initiative with excellent attention to detail
  • computer literate with experience of hotel PMS such as Opera OSEM or similar system
  • strong negotiation skills with a passion for driving conversion
  • sales focused and enthusiastic with outstanding customer service skills
  • flexible and capable of working well within a team

What we offer

  • Industry leading training and leadership development opportunities
  • Hotel discounts portfolio wide – Staff rates and up to 50% discount on food & beverage and spa
  • Access to Stream - Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing
  • 24/7 access to our employee assistance programme
  • Uncapped incentives to reward you for your contributions
  • Minimum of 28 days holiday
  • Staff meals on duty
  • Starting salary above national minimum wage
  • Access to hotel gym facilities
  • Career and lifestyle breaks – Allowing you to take time off for key life events
  • Free staff parking
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