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We’re looking for a Groups Manager to lead revenue growth and exceptional delivery across Groups, B2B Partnerships and Exclusive Hire - including our standout flagship venue, Fallbarrow Hall. In this pivotal role, you’ll take full ownership of commercial performance, from pricing and pipeline management through to contracting, delivery, and post‑event review. Working closely with park teams, Marketing, PR and Revenue, you’ll turn demand into profitable, brilliantly executed bookings and help us continuously evolve how we do it. If you thrive at the intersection of commercial strategy, operational delivery and relationship management, this is a fantastic opportunity to make a tangible impact.
Job Responsibility:
Own Groups and Exclusive Hire revenue, including budgeting, forecasting and reporting
Manage the complete client journey - from first enquiry to post‑event follow‑up
Act as contract signatory for all Friends & Family and B2B group bookings up to £30,000
Build, deliver and communicate commercial plans for Group sales
Nurture strong relationships with group organisers, B2B clients and third‑party agents
Drive process improvements, automation and smarter ways of working - including exploring opportunities to use AI
Manage the full sales cycle for all Exclusive Hire bookings
Develop and optimise pricing strategies, using regular competitor analysis
Oversee commercial relationships with all third‑party agents
Line manage the Business Development Coordinator: including coaching, development, priorities and workload planning
Conduct regular 1:1s, PDP reviews, annual appraisals, and apprenticeship training support where required
Requirements:
Proven experience in commercial sales management - ideally within hospitality, travel, events or accommodation
Strong financial skills, including budgeting, forecasting, invoicing and audit processes
Excellent relationship‑building ability with customers, agents and internal teams
Highly organised with the ability to manage large enquiry volumes and multiple workstreams
Confident user of CRM systems, booking platforms and digital tools
What we offer:
The chance to develop your skills and boost your career across our 65 parks – we’ve got your back when it comes to training
Employee Assistance Programme with a 24/7 confidential helpline for counselling and support
A 50% discount for you and a 25% discount for friends and family when booking your holiday with us
A team member discount of 30%, available on everything from fabulous food to delicious drinks and even our fun leisure activities
Score awesome discounts! From tasty meal kits like Hello Fresh to your favourite local gyms, we’ve got deals on lots of brands just for you