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Groups Manager

United Kingdom, Newcastle upon Tyne · Job Posted March 22, 2026
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Job Description

We’re looking for a Groups Manager to lead revenue growth and exceptional delivery across Groups, B2B Partnerships and Exclusive Hire - including our standout flagship venue, Fallbarrow Hall. In this pivotal role, you’ll take full ownership of commercial performance, from pricing and pipeline management through to contracting, delivery, and post‑event review. Working closely with park teams, Marketing, PR and Revenue, you’ll turn demand into profitable, brilliantly executed bookings and help us continuously evolve how we do it. If you thrive at the intersection of commercial strategy, operational delivery and relationship management, this is a fantastic opportunity to make a tangible impact.

Job Responsibility

  • Own Groups and Exclusive Hire revenue, including budgeting, forecasting and reporting
  • Manage the complete client journey - from first enquiry to post‑event follow‑up
  • Act as contract signatory for all Friends & Family and B2B group bookings up to £30,000
  • Build, deliver and communicate commercial plans for Group sales
  • Nurture strong relationships with group organisers, B2B clients and third‑party agents
  • Drive process improvements, automation and smarter ways of working - including exploring opportunities to use AI
  • Manage the full sales cycle for all Exclusive Hire bookings
  • Develop and optimise pricing strategies, using regular competitor analysis
  • Oversee commercial relationships with all third‑party agents
  • Line manage the Business Development Coordinator: including coaching, development, priorities and workload planning
  • Conduct regular 1:1s, PDP reviews, annual appraisals, and apprenticeship training support where required

Requirements

  • Proven experience in commercial sales management - ideally within hospitality, travel, events or accommodation
  • Strong financial skills, including budgeting, forecasting, invoicing and audit processes
  • Excellent relationship‑building ability with customers, agents and internal teams
  • Highly organised with the ability to manage large enquiry volumes and multiple workstreams
  • Confident user of CRM systems, booking platforms and digital tools

What we offer

  • The chance to develop your skills and boost your career across our 65 parks – we’ve got your back when it comes to training
  • Employee Assistance Programme with a 24/7 confidential helpline for counselling and support
  • A 50% discount for you and a 25% discount for friends and family when booking your holiday with us
  • A team member discount of 30%, available on everything from fabulous food to delicious drinks and even our fun leisure activities
  • Score awesome discounts! From tasty meal kits like Hello Fresh to your favourite local gyms, we’ve got deals on lots of brands just for you

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