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Intercom Logo Intercom · IT - Software Development

Group Web Product Manager

United Kingdom, London · Job Posted December 27, 2025
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Job Description

You’ll lead the product direction and day-to-day execution for Intercom’s web presence, including intercom.com and fin.ai. These sites must perform like growth engines and also set the industry standard for design, narrative, and innovation. You’ll manage 4 PMs and be deeply hands-on - translating positioning into pages, reviewing copy/design/builds, signing off launches, and ensuring the team ships with exceptional quality.

Job Responsibility

  • Own the web product: intercom.com, fin.ai, and every digital touchpoint that represents Intercom online
  • Translate positioning into world-class websites: Turn company strategy, messaging, and Fin’s story into high-impact, high-performing pages
  • Lead & coach 4 PMs: Drive clarity, accountability, and excellence across growth and narrative tracks
  • Drive performance: Improve conversion, comprehension, and engagement through experimentation, CRO, and demand generation
  • Hold the quality bar: Partner with design to deliver industry-leading web experiences at the highest quality level
  • Innovate: Push beyond B2B website norms
  • explore new interaction models, AI-first web experiences, and storytelling formats that set us apart

Requirements

  • A hands-on leader: equally comfortable shaping significant new opportunities and editing copy line-by-line
  • Obsessed with detail and craft: layout, words, performance, and UX polish
  • A PMM-fluent product thinker: able to translate positioning into compelling, converting web pages
  • Strong on web performance and optimisation: CRO, instrumentation, and demand generation
  • An excellent communicator: crisp, quick on your feet with execs, and able to drive alignment
  • A strong proponent of AI in practice: with examples of how you use AI to raise the bar on delivery
  • Experienced leading teams and raising quality standards

Nice to have

  • Background in PMM or brand-heavy PM roles
  • Experience building high-craft, product-led B2B websites

What we offer

  • Competitive salary and equity in a fast-growing start-up
  • We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
  • Regular compensation reviews - we reward great work
  • Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
  • Open vacation policy and flexible holidays so you can take time off when you need it
  • Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
  • MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
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