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You’ll lead the product direction and day-to-day execution for Intercom’s web presence, including intercom.com and fin.ai. These sites must perform like growth engines and also set the industry standard for design, narrative, and innovation. You’ll manage 4 PMs and be deeply hands-on - translating positioning into pages, reviewing copy/design/builds, signing off launches, and ensuring the team ships with exceptional quality.
Job Responsibility:
Own the web product: intercom.com, fin.ai, and every digital touchpoint that represents Intercom online
Translate positioning into world-class websites: Turn company strategy, messaging, and Fin’s story into high-impact, high-performing pages
Lead & coach 4 PMs: Drive clarity, accountability, and excellence across growth and narrative tracks
Drive performance: Improve conversion, comprehension, and engagement through experimentation, CRO, and demand generation
Hold the quality bar: Partner with design to deliver industry-leading web experiences at the highest quality level
Innovate: Push beyond B2B website norms
explore new interaction models, AI-first web experiences, and storytelling formats that set us apart
Requirements:
A hands-on leader: equally comfortable shaping significant new opportunities and editing copy line-by-line
Obsessed with detail and craft: layout, words, performance, and UX polish
A PMM-fluent product thinker: able to translate positioning into compelling, converting web pages
Strong on web performance and optimisation: CRO, instrumentation, and demand generation
An excellent communicator: crisp, quick on your feet with execs, and able to drive alignment
A strong proponent of AI in practice: with examples of how you use AI to raise the bar on delivery
Experienced leading teams and raising quality standards
Nice to have:
Background in PMM or brand-heavy PM roles
Experience building high-craft, product-led B2B websites
What we offer:
Competitive salary and equity in a fast-growing start-up
We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
Regular compensation reviews - we reward great work
Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
Open vacation policy and flexible holidays so you can take time off when you need it
Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
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