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Role Overview: The Group Sales Manager is responsible for driving all group bedroom sales across corporate, leisure, and tour series segments for Novotel & ibis London ExCeL. This role holds full accountability for the end-to-end group sales process, from prospecting and contracting through to delivery and post-event relationship management. The position focuses on maximizing occupancy, revenue, and market share through proactive sales strategies, strong stakeholder engagement, and effective coordination with operational departments. The Group Sales Manager will manage group business, ensuring commercial performance targets are achieved while maintaining high levels of client satisfaction and brand standards.
Job Responsibility:
Drive all group bedroom sales across corporate, leisure, and tour operator segments
Prospect, solicit, and secure new group business
Manage the full sales lifecycle
Achieve or exceed monthly, quarterly, and annual group revenue and occupancy & ADR targets
Identify and develop new business opportunities
Actively sell hotel bedrooms and related services
Negotiate rates, terms, and conditions
Monitor group pace, pickup, and conversion
Build and maintain strong relationships with corporate clients, travel management companies, tour operators, and key accounts
Conduct regular client meetings, sales calls, and networking activities
Represent the hotel at trade shows, industry events, and sales missions
Collaborate closely with Accor Global Sales Offices (GSOs), regional sales teams, and sister properties
Analyse market trends, competitor activity, and demand patterns
Develop and implement targeted sales action plans
Work closely with Revenue Management to optimize pricing, inventory control, and group displacement decisions
Contribute to annual budgeting, forecasting, and sales planning processes
Coordinate closely with Reservations, Front Office, Revenue, and Meeting & Events teams
Ensure all contractual details, rooming lists, and operational requirements are communicated accurately
Maintain detailed and accurate records of accounts, contacts, and sales activities within Opera Cloud systems
Monitor group arrivals, stay patterns, and departures
Resolve client issues promptly and professionally
Prepare and present weekly, monthly, quarterly, and annual sales performance reports
Track key performance indicators
Maintain accurate documentation, contracts, and compliance with company policies and audit requirements
Act as a collaborative team player
Mentor and support sales team members where applicable
Promote a positive sales culture
Uphold all company policies, procedures, and health & safety standards
Requirements:
Previous experience in a group sales or hotel sales management role
Must have the Right to Work in the UK
Excellent written and spoken communication abilities
Strong leadership and team management skills
Proficiency with hotel property management systems, preferably Opera Cloud or similar CRM platforms
Strong analytical and reporting skills with proficiency in Microsoft Excel and data interpretation
Excellent stakeholder management and relationship-building capabilities across multiple client segments
What we offer:
10% Annual Performance Bonus
Private Medical Insurance
A Discount Card to be used in Accor Hotels Worldwide
Complimentary stays in UK hotel (Bonus Breaks Vouchers - subject to availability and T&C)