Group Product Manager, Circle K

Circle K

Location:
United States, Charlotte

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

As the Group Product Manager for Global Loyalty & Merchandising, you will be a key stakeholder in Circle K's global loyalty and merch initiatives. Your mission is to create compelling personalized experiences that foster deep customer engagement, increase retention, and maximize customer lifetime value. You will lead the strategic development, implementation, and optimization of our loyalty platforms and collaborate with various departments to deliver cohesive member experiences.

Job Responsibility:

Create compelling personalized experiences that foster deep customer engagement and increase retention
Lead strategic development, implementation, and optimization of loyalty platforms
Support program benefits and member communication strategies in close collaboration with the Loyalty and Membership Experience team
Define the product vision for loyalty at Circle K
Manage product roadmap
Leverage data to understand member behavior and preferences
Collaborate with loyalty, marketing, digital, analytics, and operational teams to deliver a rewarding member experience

Requirements:

Significant experience (7+ years) in product management, with a specialized focus on loyalty programs, CRM, and customer lifecycle management
Demonstrated success in leading and inspiring a team of product managers or specialists in the loyalty or CRM space
Deep expertise in loyalty program design, development, and optimization, including understanding different program mechanics, reward structures, and member engagement tactics
Strong understanding of CRM platforms, marketing automation, and data-driven personalization techniques to enhance the member experience
Proven ability to use customer data and analytics to derive insights, measure program performance, and drive strategic decisions
Experience with the technical aspects of loyalty systems, including integration with POS, e-commerce, and mobile app platforms
Excellent cross-functional leadership, communication, and stakeholder management skills, with experience working in a global matrix organization
A strategic thinker with a customer-centric approach, passionate about building lasting customer relationships
Bachelor’s or Master’s degree in Marketing, Business, Economics, Computer Science, or a related field
Experience in the retail, CPG, or service industry with a large member base is highly desirable

Additional Information:

Job Posted:
June 19, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Group Product Manager