Group Product Manager - Engagement Platforms

At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We’re turning today’s impossible into tomorrow’s standard - from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features. Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale. GM is hiring a Group Product Manager – Engagement Platforms. This leadership role sits at the intersection of customer engagement strategy and technology, building the tools that our internal teams use to create compelling customer experiences though various product and marketing engagements. You’ll manage the scope and teams responsible for designing and implementing platforms focused on activation of our product and marketing communications via email, push, media, mobile, vehicle head-unit and more. You will leverage best-practices in product development, agile scrum-based delivery, and strategic road-mapping to deliver modern engagement tools with an eye towards a data-driven ecosystem across the customer lifecycle. You’ll work with cross functional teams like engineering, marketing, privacy, and loyalty to create cohesive product capability roadmaps. You’ll work in partnership with the operations leaders to align on vision, strategy, and priority. This role requires self-starter, with deep expertise in the marketing technology with a proven track record designing and building multimodal engagement platforms that combine marketing technology tools (Adobe’s Experience Platform, SalesForce Marketing Cloud, etc.) with a deep understanding of last mile integrations to downstream systems via middleware platforms and APIs.