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Group Media Director

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H/L Agency

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Location:
United States , Oakland

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Category:
-

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Contract Type:
Not provided

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Salary:

110000.00 - 145000.00 USD / Year
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Job Description:

H/L is looking for a Group Media Director who will work in a collaborative environment developing omnichannel media plans for clients as well as new business prospects. In addition to having demonstrated experience in linear and digital channels, strong analytical skills are required, as are insightful media rationales and cutting-edge media solutions. The Group Media Director will work with Media, Account Service, Insights/Research, Creative, Digital, and other departments to serve our clients. This position reports to the VP/Media Director.

Job Responsibility:

  • Lead the strategic and innovative thinking with the media planning team and clients
  • Ensure media plans are strategic, innovative, and solid
  • Supervise the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials
  • Prepare and present media plans, as needed, including objectives, strategy, rationale, and measurement frameworks
  • Consult with clients and internal teams on analytics, audience targeting, media mix modeling, segmentation, and frequent reporting
  • Collaborate with and lead media team members, as well as cross-agency departments
  • Expert understanding of clients’ business and marketing goals
  • Communicate daily with several clients across multiple lines of business
  • Evaluate, update, and ensure best practices are surpassed
  • Establish the systems and procedures needed for the team to produce timely, accurate, and innovative work
  • Lead by monitoring and managing workflow, identifying and addressing issues, and setting priorities
  • Learn to, or utilize Asana for project management
  • Lead client meetings and new business pitches
  • Provide thought leadership on media industry updates both internally and to clients
  • Positively represent the agency at industry events and conferences, and share out relevant information/knowledge/insights/updates with the agency in a timely manner
  • Seek out and participate in new business and awards opportunities
  • Train and supervise planners in all media—streaming video and audio, social, programmatic, TV, Radio, outdoor, etc.
  • Stimulate the team’s productivity and growth by assigning work that aligns with each member’s skills and strengths motivates their interests, and challenges their minds
  • Work with channel leads from Paid Social, Paid Search, and Programmatic
  • Understand the concept and application of leveraging a technology stack
  • Ensure projects are produced completely, correctly, and efficiently
  • Prepare and execute all special assignments requested by management

Requirements:

  • Bachelor’s degree (required)
  • Minimum of over ten years of related experience in media planning and buying
  • Work experience in all media types
  • Solid writing and presentation skills
  • Working knowledge of standard media resources and tools
  • Entrepreneurial spirit
  • Highly attentive to detail and organization
  • Able to work well under pressure and with strict deadlines in a fast-paced environment
  • Proven problem-solving skills and impeccable multitasking abilities
  • Able to collaborate and build strong relationships with staff, clients, and vendors
  • Sound mathematical and analytical abilities
  • Lead with respect, motivation, and empathy

Nice to have:

  • Passionate about the transformative power of social media and influencer partnerships
  • Thinks strategically, acts proactively, and solves problems creatively
  • Leads and inspires their team, fostering innovation and collaboration
  • Excels at translating social listening insights into impactful creative strategies and shareable performance results
  • Demonstrates meticulous attention to detail and a results-oriented mindset
  • Possesses a foundational understanding of digital media disciplines and their interplay with social media
  • Thrives in a client-focused environment, delivering exceptional service and results

Additional Information:

Job Posted:
December 09, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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