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H/L is looking for a Group Media Director who will work in a collaborative environment developing omnichannel media plans for clients as well as new business prospects. In addition to having demonstrated experience in linear and digital channels, strong analytical skills are required, as are insightful media rationales and cutting-edge media solutions. The Group Media Director will work with Media, Account Service, Insights/Research, Creative, Digital, and other departments to serve our clients. This position reports to the VP/Media Director.
Job Responsibility:
Lead the strategic and innovative thinking with the media planning team and clients
Ensure media plans are strategic, innovative, and solid
Supervise the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials
Prepare and present media plans, as needed, including objectives, strategy, rationale, and measurement frameworks
Consult with clients and internal teams on analytics, audience targeting, media mix modeling, segmentation, and frequent reporting
Collaborate with and lead media team members, as well as cross-agency departments
Expert understanding of clients’ business and marketing goals
Communicate daily with several clients across multiple lines of business
Evaluate, update, and ensure best practices are surpassed
Establish the systems and procedures needed for the team to produce timely, accurate, and innovative work
Lead by monitoring and managing workflow, identifying and addressing issues, and setting priorities
Learn to, or utilize Asana for project management
Lead client meetings and new business pitches
Provide thought leadership on media industry updates both internally and to clients
Positively represent the agency at industry events and conferences, and share out relevant information/knowledge/insights/updates with the agency in a timely manner
Seek out and participate in new business and awards opportunities
Train and supervise planners in all media—streaming video and audio, social, programmatic, TV, Radio, outdoor, etc.
Stimulate the team’s productivity and growth by assigning work that aligns with each member’s skills and strengths motivates their interests, and challenges their minds
Work with channel leads from Paid Social, Paid Search, and Programmatic
Understand the concept and application of leveraging a technology stack
Ensure projects are produced completely, correctly, and efficiently
Prepare and execute all special assignments requested by management
Requirements:
Bachelor’s degree (required)
Minimum of over ten years of related experience in media planning and buying
Work experience in all media types
Solid writing and presentation skills
Working knowledge of standard media resources and tools
Entrepreneurial spirit
Highly attentive to detail and organization
Able to work well under pressure and with strict deadlines in a fast-paced environment
Proven problem-solving skills and impeccable multitasking abilities
Able to collaborate and build strong relationships with staff, clients, and vendors
Sound mathematical and analytical abilities
Lead with respect, motivation, and empathy
Nice to have:
Passionate about the transformative power of social media and influencer partnerships
Thinks strategically, acts proactively, and solves problems creatively
Leads and inspires their team, fostering innovation and collaboration
Excels at translating social listening insights into impactful creative strategies and shareable performance results
Demonstrates meticulous attention to detail and a results-oriented mindset
Possesses a foundational understanding of digital media disciplines and their interplay with social media
Thrives in a client-focused environment, delivering exceptional service and results
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