Group Marketing Manager

• Create, own and deliver the group marketing strategy aligned to business objectives
• Ensure consistency and synergy across all brands, divisions and markets
• Define group-wide priorities and campaign planning
• Partner with senior leadership to support growth, positioning and brand architecture
• Lead creative design direction for campaigns, content and brand visuals
• Oversee design assets across web, social, email and advertising
• Ensure a consistent brand identity and tone of voice across all platforms
• Own the content strategy for landing pages, social media and email
• Plan and deliver campaigns from concept through to execution
• Plan and manage integrated digital campaigns across PPC and web
• Oversee paid media activity and performance optimisation
• Use data insights to improve conversion rates and customer journeys
• Manage marketing budgets and ROI reporting
• Develop and execute SEO strategies to increase organic traffic and rankings
• Conduct keyword research and on-page optimisation
• Track and report on SEO performance
• Develop and manage internal communication strategies across the group
• Support leadership with internal announcements, updates and change communications
• Strengthen employee engagement, culture and alignment
• Coordinate Target Healthcare Group’s presence at industry events and exhibitions
• Source merchandise, event materials and promotional literature
• Manage logistics including shipping, stand setup, delegate bookings and stock control
• Provide excellent service to internal and external stakeholders
• Contribute ideas and recommendations to support continuous improvement
• Proactively support other departments during peak periods

• Proven marketing experience with leadership responsibility
• Degree in Marketing, Digital Marketing, Communications or a related field
• Demonstrable experience in SEO and digital marketing
• Experience developing and managing group or multi-brand marketing strategies
• Strong creative and brand leadership capabilities
• Excellent written English with the ability to create engaging, clear content
• Strong IT skills
• Experience using design tools such as Photoshop or Canva
• Understanding of social media marketing (experience with Hootsuite or similar is an advantage)
• Event management experience or strong organisational skills
• Ability to work independently and proactively drive improvements

Photography skills are a bonus, but not essential

• A senior, influential role with real ownership and visibility
• The opportunity to shape and unify marketing across a growing healthcare group
• A competitive salary aligned with experience and responsibility
• A collaborative environment that values ideas, creativity and continuous improvement
• The chance to make a meaningful impact on brand, culture and performance