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Our client is an entertainment group in Saudi Arabia, operating across live events, music, venues, and hospitality, with a growing regional and global presence. They are seeking a Group Marketing Director to be based in KSA, responsible for leading and transforming the marketing function at a group level. This role is critical in unifying a fragmented structure, elevating brand positioning, and delivering high-impact campaigns across a dynamic event calendar. Success will be defined by the ability to integrate multiple marketing streams, lead large-scale campaigns, and drive consistent, commercially aligned brand growth. This is a director-level, strategic and hands-on leadership role with full ownership of group-wide marketing across events, venues, and music verticals. The role will focus on brand-led storytelling, campaign execution, and artist-driven marketing, while building structure, governance, and performance discipline across the function. The successful candidate will operate in a fast-paced, high-visibility environment, working closely with senior leadership, creative stakeholders, and external agencies to deliver best-in-class marketing outcomes.
Job Responsibility
Lead and transform the group-wide marketing function, aligning multiple business units under a unified strategy
Develop and execute integrated marketing strategies across live events, hospitality, and music verticals
Drive brand positioning through high-impact, artist-led campaigns and experiential storytelling
Oversee agency-led PR and communications, ensuring consistent messaging and media impact
Structure and optimize the marketing organization, improving governance, processes, and team performance
Collaborate closely with events, commercial, and digital teams to ensure aligned campaign execution
Manage large-scale campaign planning tied to a complex and high-frequency event calendar
Build strong relationships with artists, creatives, and key stakeholders to enhance brand authenticity
Monitor performance metrics, budgets, and ROI to ensure commercially effective marketing delivery
Lead, mentor, and develop marketing leaders across multiple verticals within a matrixed environment
Requirements
Bachelor's degree in Marketing, Business, or a related field
advanced qualifications are an advantage
12-15+ years of progressive marketing experience, including senior leadership roles
Proven background in live entertainment, festivals, concerts, hospitality, or music-driven brands
Strong expertise in brand marketing, campaign delivery, and experiential/event-led marketing
Experience working with PR and creative agencies in an outsourced model
Demonstrated ability to operate effectively in complex, matrixed, and fast-paced environments
Strong commercial acumen with the ability to balance creativity and structured execution
Proven leadership capability managing large, cross-functional teams and driving organizational change
Experience in the GCC, particularly KSA, is preferred
exposure to government-backed or high-profile national initiatives is advantageous
Nice to have
Experience in the GCC, particularly KSA
exposure to government-backed or high-profile national initiatives