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Group Marketing Director

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Compass Associates

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Location:
United Kingdom , London

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Category:
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Contract Type:
Not provided

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Salary:

80000.00 - 90000.00 GBP / Year
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Job Responsibility:

  • Develop and lead a centralised marketing function across all homes
  • Take ownership of all group-wide marketing activity, standards, and execution
  • Align marketing strategy directly to occupancy growth and revenue performance
  • Drive enquiry generation across all locations
  • Improve occupancy rates and conversion from enquiry through to admission
  • Support average weekly fee growth through stronger commercial positioning
  • Identify opportunities to improve pricing strategy and revenue per resident
  • Oversee and improve the full customer journey from first enquiry to resident admission
  • Improve telephone enquiry handling and lead conversion standards
  • Enhance show round experiences and admissions processes across all homes
  • Implement better enquiry tracking and reporting to improve conversion performance
  • Improve website quality and online presence across the group
  • Strengthen social media performance and wider digital marketing strategy
  • Optimise listings across online platforms
  • Refresh brochures, collateral, and marketing materials across the portfolio
  • Ensure consistent brand presentation across all locations
  • Review and improve current marketing systems and reporting structures
  • Lead the potential implementation of a CRM platform to improve enquiry tracking and conversion analysis
  • Build stronger visibility of marketing ROI and enquiry pipeline performance
  • Work closely with Home Managers to improve local marketing effectiveness
  • Support standards around activities, presentation, and resident experience that impact occupancy
  • Regularly visit homes across the UK to review standards, support implementation, and drive consistency
  • Act as the central link between marketing performance and operational delivery

Requirements:

  • Proven experience as a Marketing Director, Head of Marketing, or senior commercial marketing leader
  • Strong track record of improving occupancy, enquiry generation, and conversion performance
  • Experience in multi-site service led businesses
  • Strong understanding of customer journey optimisation and sales conversion
  • Commercially astute with the ability to directly link marketing activity to revenue outcomes
  • Excellent stakeholder management and influencing skills
  • Comfortable operating autonomously in a broad leadership role
  • Experience within elderly care, care homes, or wider health and social care sectors
  • Exposure to private pay service models
  • Experience implementing CRM systems or enquiry tracking platforms
  • Understanding of pricing strategy and revenue optimisation

Nice to have:

  • Experience within elderly care, care homes, or wider health and social care sectors
  • Exposure to private pay service models
  • Experience implementing CRM systems or enquiry tracking platforms
  • Understanding of pricing strategy and revenue optimisation
What we offer:
  • Performance-related bonus scheme linked to occupancy and average fee growth
  • Opportunity to shape a newly created senior leadership role
  • Direct influence over national commercial growth strategy
  • Long-term progression within a growing privately owned organisation

Additional Information:

Job Posted:
May 04, 2026

Work Type:
On-site work
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