Group Events and Activations Manager Job at Redcape Hospitality (Darlinghurst, Sydney)

Job Description

As the Group Events & Activations Manager, you'll lead the strategy, development and execution of high-impact events and activations across our venues. This hands-on role will focus on flagship activations for both established venues within our portfolio in addition to a number of high profile, recently acquired venues. This role will focus and deliver events and activations across key Redcape venues, including Hotel Brunswick, Kinselas, The Plough Inn and The Prince Consort Hotel in Fortitude Valley, Brisbane. You'll also be responsible for curating an annual calendar of events that tap into cultural moments, major sporting events and key trading opportunities, all aimed at driving customer engagement, foot traffic and extending in-venue engagement. With a strong operational focus, you'll craft and deliver marketable experiences that make our venues the go-to destinations in their communities, driving financial performance.

Job Responsibility

Develop and implement immersive in-venue events and activations that engage customers and increase venue footfall
Manage and own a comprehensive events calendar for selected strategic venues, aligning activities with cultural events, sporting fixtures and key trading moments
Collaborate with Redcape Hospitality Venue Support, Operations and Marketing teams to drive and scale similar events across our 40+ community pubs
Build and nurture relationships with commercial partners and identify new opportunities to enhance activations and marketing efforts
Work alongside Venue Managers, Operations, Food & Beverage and Marketing teams to align events with business goals, ensuring seamless execution and operational efficiency
Lead the planning, coordination and delivery of in-venue events, ensuring each event runs smoothly and meets customer and business expectations
Support activations at other venues as required
Design interactive, engaging customer experiences and gather insights for continuous improvement
Work with Marketing to execute campaigns that drive awareness and track the success of events, measured through financial performance and KPIs
Oversee event budgets and track key performance metrics, ensuring each event delivers maximum return on investment (ROI)

Requirements

5+ years of experience in multi-site hospitality operations, with a focus on event and experiential activations management
Demonstrated ability to develop innovative, engaging customer experiences, events and activation campaigns
Proven success in planning and executing high-impact events that are customer-focused and operationally sound
Experience in building and managing strong relationships with both internal teams and external partners
Excellent verbal and written communication abilities
Strong ability to measure, optimize, and report on event performance
Outstanding organisational and time-management skills
Understanding of digital trends and the ability to apply them to event campaigns

What we offer

Extensive training opportunities for professional development and career progression
Staff benefits which include, but are not limited to 40% off on-premise Food & Beverage and 10% off consumable Bottle Shop purchases (across all Redcape Venues)
An opportunity to engage and give back to the community through our Publinc Communities platform
Clearly defined career progression pathway

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