Group Director of Brand, Marketing & Admissions

As a member of the Executive Leadership Team, this role is responsible for overseeing the company’s global brand strategy, marketing initiatives, and enrollment growth. This role will ensure brand consistency, deepen market penetration, and enhance the company’s reputation across the USA, UAE, MENA, and China. By leveraging the "house of brands" framework, the Director will drive localized marketing strategies to increase enrollment, build strong stakeholder relationships, and position the organization as the premier international school provider in target markets. The role requires collaboration with the ELT, Heads of School, City Team Directors, the Director of Communications, and school-level Marketing, Admissions & Communications (MAC) Managers, as well as external partners such as local government departments and chambers of commerce. A key focus will be strengthening the performance of local school MAC Managers through coaching, mentoring, guidance, and support to upskill their capabilities and align their efforts with organizational goals.