This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
As a member of the Executive Leadership Team, this role is responsible for overseeing the company’s global brand strategy, marketing initiatives, and enrollment growth. This role will ensure brand consistency, deepen market penetration, and enhance the company’s reputation across the USA, UAE, MENA, and China. By leveraging the "house of brands" framework, the Director will drive localized marketing strategies to increase enrollment, build strong stakeholder relationships, and position the organization as the premier international school provider in target markets.
Job Responsibility:
Overseeing the implementation and adherence to the "house of brands" strategy
Monitoring, enforcing brand compliance, and driving brand intensification in China to strengthen the reputation and admissions of existing schools
Developing and maintaining brand guidelines
Designing and executing global and localized marketing strategies
Conducting market research
Collaborating with the Director of Communications to create compelling campaigns
Developing, implementing strategies, and supporting school-level MAC managers to boost enrollment
Working closely with Heads of School, City Team Directors, and MAC Managers
Analyzing enrollment data and trends
Providing leadership, coaching, mentoring, guidance, training, support, and supervision to school-level MAC Managers
Building and maintaining strong relationships with internal stakeholders and fostering partnerships with external stakeholders
Engaging with families and students to ensure the brand resonates with their values and aspirations
Guiding MAC Managers in building effective relationships with local communities and stakeholders
Serving as a key member of the Executive Leadership Team
Collaborating with the Group Director of Mobilization and the Group Director of HR to align brand and marketing efforts with talent acquisition and retention strategies
Supporting the organization’s expansion plans in the UAE, Egypt, KSA, and MENA region by developing tailored brand and marketing strategies for new schools
Working with the Superintendent of Schools and Director of Student Support Services to ensure brand alignment in specialized programs
Fostering a culture of continuous improvement among MAC Managers/Directors
Requirements:
Deep understanding of and alignment with LifePlus’ mission, vision, and values
Bachelor’s degree in a related field
Master’s degree preferred
10+ years of experience in brand management, marketing, or enrollment/admissions, with at least 5 years in a senior leadership role
Proven experience in global brand strategy, preferably in education or a related sector
Experience working in diverse cultural and geographic markets, particularly in the USA, UAE, MENA, or China
Demonstrated success in driving enrollment growth or market penetration in competitive environments
Experience in coaching, mentoring, or supervising teams
Strategic thinker with a deep understanding of brand architecture, particularly "house of brands" models
Exceptional leadership, interpersonal, communication, and presentation skills, with fluency in English
proficiency in Arabic or Mandarin is a plus
Strong analytical skills to interpret market data, enrollment trends, and competitive landscapes
Ability to navigate complex organizational structures and collaborate effectively with cross-functional teams
Cultural sensitivity and adaptability to work in global and localized contexts
Expertise in developing and delivering training or mentoring programs to upskill marketing and enrollment professionals
Willingness to travel internationally
Familiarity with the education sector, particularly international schools, is highly desirable
Ability to work in a matrix organization in a hybrid for-profit and not-for-profit environment
Willingness to be based in Ras Al Khaimah, UAE (preferred) or Tianjin, China
Nice to have:
proficiency in Arabic or Mandarin is a plus
Familiarity with the education sector, particularly international schools, is highly desirable