Group Director, Integrated Media Strategy

The Group Director, Integrated Media Strategy at Modifly is a senior leader and practitioner with deep, hands-on expertise across all major digital and traditional paid media channels. This role goes beyond execution: it is about connecting channels into a cohesive, business-driving ecosystem and shaping strategies that deliver measurable results for enterprise clients. The ideal candidate is as comfortable in the weeds of campaign strategy as they are in the boardroom—able to interpret complex data, connect performance to business impact, and craft compelling stories that inspire client confidence. They will bridge media strategy, data analytics, and performance creative to ensure Modifly delivers best-in-class omni-channel solutions. This leader is responsible for the health and growth of client accounts, developing high-impact strategies, and driving thought leadership both internally and externally. They will manage and mentor a team of Associate Directors and Managers, ensuring flawless execution while elevating the department’s capabilities.