Group Director, Care + Engagement

• Own client social media approach
• Lead the development and evolution of the client’s social media approach, including tools, processes, team structure, and strategic vision
• Oversee social media work across accounts
• Ensure that social teams are delivering high-quality, consistent work across all client accounts by providing oversight, direction, and hands-on support as needed to maintain excellence and effectiveness
• Drive operational excellence with AI-enabled solutions
• Identify and implement scalable systems and AI tools for scheduling, publishing, moderation, measurement, and reporting to help teams operate efficiently and stay ahead of emerging capabilities
• Lead platform and partner relationships
• Stay at the forefront of social platform trends, features, and updates while managing relationships with key platform partners and tools vendors
• Establish and enforce discipline best practices
• Define and maintain high standards for content planning, publishing cadence, engagement tactics, and community management across the agency
• Partner with Strategy to elevate social thinking
• Work closely with the strategy team to ensure social media insights and platform fluency are fully integrated into strategic deliverables, presentations, and campaign planning
• Champion innovation and learning
• Keep the agency ahead of the curve by identifying new tools, technologies, and trends and translating them into actionable guidance and workflows
• Uphold quality and consistency of deliverables
• Ensure that all social outputs from daily content to campaign activations meet quality expectations and align with client goals and platform best practices
• Support new business and internal collaboration
• Contribute to pitches, workshops, and cross-functional projects by offering thought leadership and actionable insights grounded in social media expertise
• Support strategy through reporting and insights
• Collaborate with the strategy team on performance measurement and reporting to ensure social data informs smarter decisions and sharp storytelling
• Fuel creative work with community and listening insights
• Provide creative and strategy teams with insights derived from community management, comment trends, and social listening to inspire work that reflects real audience behaviors and interests
• Seamlessly collaborate alongside multi-disciplinary TSL Directors and their teams to develop social-first ideas and bring Care + Engagement thinking into all work throughout the agency
• Collaborate with cross-agency partners on behalf of client interests
• Present strategic thinking and outputs to clients and internal partners
• Demonstrate presentation prowess by presenting ideas in a compelling and inspiring manner, anticipating questions that may arise and being fully prepared with thoughts that go well-beyond what is written on a slide
• ultimately helping internal and external partners see the value The Social Lights offers and how our ideas directly solve the challenge at hand
• Contribute to The Social Light’s profile in the industry and community through owned and earned strategies, including social content, speaking engagements, panels, written articles, industry associations, and other relevant support
• Instill an agency-wide culture of curiosity, productivity and proactivity particularly related to content/engagement trends and innovations
• Promote and encourage a positive workplace culture dedicated to serving clients first and delivering a high standard of work on their behalf
• Champion a workplace dedicated to client service excellence and the delivery of superlative work standards
• Build and manage high-performing teams with appropriate skills and knowledge of a best-in-class social agency
• Strategically lead and cultivate high-performing account teams, advocates and direct reports, fostering a culture of excellence to drive collective growth and success
• Build and manage high-performing teams with appropriate skills and knowledge
• Work with direct reports to set measurable annual objectives, conduct bi-weekly check-ins and scheduled employee reviews, and provide continual and specific feedback to help each employee continue on their path to growth
• Develop direct reports through ongoing coaching, skills development and encourage participation and/or memberships that foster growth and development
• Identify and champion growth opportunities for agency personnel
• Anticipate hiring needs, actively contribute to the hiring process for content and engagement roles, and assist in onboarding new team members
• Create and present internal training content with the intent to continue advancing team skills and development across the agency
• Orchestrate and oversee the integration and onboarding process for new team members, ensuring assimilation into our organization with the structure of the 30/60/90 day check-ins and fostering a culture of excellence from the outset

• Bachelor’s degree or equivalent experience
• 10+ years of experience, preferably in an agency setting
• 6+ years of social media management experience
• Experience in social media is required
• Excellent time management, organization, and prioritization skills
• Strong interpersonal skills
• communication, relationship building and conflict resolution
• Able to maintain confidentiality with business relations, personnel matters, and proprietary matters
• Ability to manage up, down and laterally to achieve objectives
• Familiarity with Asana, Slack, Box and the Google suite of tools

Experience with Sprout, Khoros, Sprinklr, Hootsuite, Canva, CapCut, and other social media tools greatly preferred

• Medical Insurance
• Dental Insurance
• Voluntary Vision Insurance
• HSA with Company Contribution
• Dependent Care FSA
• 401k + Company Match
• Generous PTO Policy
• Cell Phone Stipend
• Paid Parking (local)
• Technology Enablement + AI Tools
• Summer Hours + Flexible Work Options
• Dog-Friendly Office