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The Group Account Director is a client-whisperer, a big-picture thinker, an outstanding collaborator and a motivational leader with a tenacious desire to solve real business problems through marketing solutions that shape the future of our clients. This role oversees the health of a specific account portfolio as well as organic growth efforts ensuring we both service and scale our partnerships through strategic positioning and relationship-building both externally and internally. In addition, the Group Account Director ensures the team delivers excellence in social media consultation for our clients, understands the business and marketing challenges each client aims to solve, and builds confidence in our capabilities with existing and new clients within our portfolio.
Job Responsibility
Lead Strategic Client Partnerships: Serve as the principal leader of client accounts, ensuring we consistently exceed client expectations and deliver transformative results
Cultivate Senior Client Relationships: Forge deep, trust-based relationships with senior-level clients, acting as a strategic advisor on their business needs, and proactively identifying opportunities where The Social Lights can help achieve their business objectives
Inspire High-Performance Teams: Lead and motivate cross-functional teams to consistently produce exceptional work, fostering an environment that drives creativity, collaboration, and excellence
Command Client Engagements: Direct and orchestrate high-impact client interactions, including meetings, presentations, and strategic discussions, to ensure our ideas and solutions are compellingly communicated and embraced
Exemplify Presentation Mastery: Deliver presentations with authority and insight, anticipating client needs and questions, and confidently articulating how The Social Lights’ products, strategies and solutions directly address the challenges and opportunities at hand
Oversee and optimize the financial performance of a portfolio of accounts, steering our organization toward operational excellence and financial success
Spearhead the retention and expansion of client portfolios, fostering enduring relationships and surpassing client expectations
Oversee the sales renewal process for assigned accounts outlining key partnership opportunities and driving the account strategy
Champion strategic initiatives, identifying opportunities to elevate client ambitions and pioneering novel avenues of support
Inspire and empower the team to deliver unparalleled performance, orchestrating compelling presentations and persuasive engagements
Oversee the financial vitality of key accounts, driving operational excellence and strategic foresight
Collaborate with the Senior Director of Client Success in crafting comprehensive renewal strategies, highlighting pivotal partnership opportunities and steering account trajectories
Seamlessly collaborate alongside multi-disciplinary TSL discipline leads and their teams to develop social-first ideas and bring strategic leadership and thinking into all work throughout the agency
Collaborate with cross-agency partners on behalf of client interests
Present strategic thinking and outputs to clients and internal partners
Demonstrate presentation prowess by presenting ideas in a compelling and inspiring manner, anticipating questions that may arise and being fully prepared with thoughts that go well beyond what is written on a slide
ultimately helping internal and external partners see the value The Social Lights offers and how our ideas directly solve the challenge at hand
Champion the establishment of our organization as the premier and sought-after provider of innovative social media solutions, elevating our reputation and setting new industry standards
Instill an agency-wide culture of curiosity, productivity and proactivity particularly related to content/engagement trends and innovations
Promote and encourage a positive workplace culture dedicated to serving clients first and delivering a high standard of work on their behalf
Champion a workplace dedicated to client service excellence and the delivery of superlative work standards
Strategically lead and cultivate high-performing project teams, advocates and direct reports, fostering a culture of excellence to drive collective growth and success
Build and manage high-performing teams with appropriate skills and knowledge
Work with direct reports to set measurable annual objectives, conduct bi-weekly check-ins and scheduled employee reviews, and provide continual and specific feedback to help each employee continue on their path to growth
Develop direct reports through ongoing coaching, skills development and encourage participation and/or memberships that foster growth and development
Identify and champion growth opportunities for agency personnel
Anticipate hiring needs, actively contribute to the hiring process for content and engagement roles, and assist in onboarding new team members
Create and present internal training content with the intent to continue advancing team skills and development across the agency
Orchestrate and oversee the integration and onboarding process for new team members, ensuring assimilation into our organization with the structure of the 30/60/90 day check-ins and fostering a culture of excellence from the outset
Requirements
Bachelor’s Degree in Advertising, Journalism, Public Relations, Marketing or relevant field of study
15+ years of experience with 4+ specifically dedicated in a social media role and 4+ years of experience in a client-facing role
Able to effectively build trust and be seen as an account leader with day-to-day and sometimes senior-level clients
Strong time management, organization, and prioritization skills to balance multiple clients and accounts
Able to maintain confidentiality with business relations, personnel matters and proprietary matters
Effective presentation skills
Proficiency in the Google Suite: Docs, Slides, Sheets