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Group Account Director - Experiential (XP) Marketing/Live Events

United States, New York 140000.00 - 160000.00 USD / Year · Job Posted December 12, 2025

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Job Description

SoHo Experiential is seeking a seasoned Group Account Director to lead a dynamic team in planning and executing experiential marketing programs for a diverse portfolio of brands. Based in New York City, this full-time role involves strategic oversight of event activations, client relationship management, and team leadership. Ideal candidates will bring 8+ years of agency experience, a passion for live events, and a proven ability to manage multiple projects and direct reports.

Job Responsibility

  • Manage and groom an activation team that plans and executes experiential marketing programs and events for a variety of brands
  • Act as top-to-top event contact for clients and translate their vision into best-in-class Experiential programs
  • Collaborate with clients to develop a comprehensive planning workback timeline for all brand programs and events, and hold internal and external activation teams accountable for hitting key milestones
  • Serve as the strategic lead on the development and execution of all programs and events within scope (oversight of end-to-end process)
  • Oversight of budget development and ongoing management for brand programs plus events through final reconciliation
  • Assess resourcing for the team based on life cycle of events (i.e., planning, on-site execution, pre-production, and wrap up) to make informed requests for additional needs
  • Collaborate with key stakeholders to write and deliver post-event reports, providing informed insights and forward recommendations

Requirements

  • 8+ years Experiential Marketing and Live Events experience in agency client services role
  • Hands-on experience managing events from concept to activation
  • Experience leading teams, you will be responsible for managing 4+ direct reports to service the day-to-day business
  • Ability to oversee multiple brands and activations simultaneously
  • Entrepreneurial spirit, self-starter, strategic thinker, and proactive problem solver
  • Exceptional communication, organizational, and project management skills with a keen eye for detail
  • Remain calm under pressure when navigating competing priorities
  • Have strong written, verbal and public speaking skills
  • Strong budget management skills
  • Based in greater NYC region
  • Ability to travel 25% of the time

Nice to have

Experience with project management tools such as Monday.com is ideal

What we offer

  • Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs
  • A generous PTO policy including company holidays, vacation days, wellness days
  • Opportunities to learn and grow while making an impact
  • A group of people who value each other as much as the work we create

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