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The Graphic Designer will work with the Marketing Manager to understand the project needs and work from a creative brief to create design solutions with high visual impact for both Rocky brand divisions. Designs are required for a variety of products and activities, such as logos, print and digital advertising, catalogs, point of purchase materials, packaging, exhibits, displays, events, corporate communications, corporate identity, web, and social.
Job Responsibility:
Work cohesively within a multi-departmental team that is responsible for the research, development and launch of new product collections
Actively participate in meetings and collaborate with all levels of the organization, to establish marketing strategies
Translate marketing objectives into creative strategies
Develop design briefs by gathering information and data
Execute creative projects related to marketing campaigns, from conception to completion - including but not limited to Point of Purchase (POP), packaging, print advertising, catalogs, line sheets, price lists and other similar collateral pieces
Work with vendors to secure accurate print and production quotes via clear quote request specifications
Work within the development timeline and process to design label and packaging materials for new products and distribute art and instructions to factories via a product line management enterprise tool
In conjunction with the Marketing Manager and Trade Show Coordinator, create national trade show graphics and materials
Manage and organize assets on marketing drive for efficient use – including artwork designs, presentations, lifestyle photography
Assist in all project administrative duties
Ensure graphics and messages are consistent with brand image and standards
Utilize a wide range of media to aid in design
Keep abreast of current trends and innovative technologies
Maintain expenses within the budget limits
Requirements:
Bachelor’s Degree (B.A.) or equivalent from a four-year college with course work in Graphic Design or marketing related courses
or four (4) to six (6) years of related experience
or equivalent combination of education and experience
Two (2) to three (3) years of related experience
Fluent in Adobe Creative Suite, InDesign, Illustrator, Photoshop, Acrobat, and Microsoft applications including PowerPoint
Superior communication skills including written, oral and presentation skills
Ability to multi-task, prioritize and meet deadlines
Nice to have:
Knowledge and/or familiarity with the outdoor space is a plus