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We are redefining what an in-house agency is and are looking for a graphic designer to join the Herd. As an individual contributor within our marketing organization, your primary responsibilities will involve crafting visually appealing content and shaping the brand identity that supports our marketing efforts within the Domain Services line of business. This will include creating digital graphics, emails, newsletters, display channel ads, social posts, video content, and promotional materials that resonate with our audience and enhance our brand presence.
Job Responsibility
Partner on the development and ongoing evolution of a comprehensive brand book, documenting visual identity standards and usage guidelines for internal and external use
Conceptualize, create, and refine marketing campaigns and brand assets, digital and social assets, and more
Proactively research, test, and leverage emerging AI design tools, identifying opportunities to improve team efficiency and creative output
Design requests for proposal (RFPs) to secure new business and presentation decks for business leaders
Develop video content, including sizzle reels, teaser videos, tutorials, and how-to demos
Work closely and collaboratively with product, design, business development, and marketing teams on brand-building and marketing campaigns, ensuring design and business objectives work seamlessly together
Effectively rationalize and communicate ideas and designs to key stakeholders and senior business leaders
Knowledge of print and digital design standards and specifications
Manage print files and liaise with external printers and vendors
Create accessible designs that comply with W3C and AODA
Requirements
3-5 years of experience as a graphic or visual designer at an advertising agency or in-house design team
Possess a certificate, degree, or diploma in graphic design or a related field
Provide a portfolio that demonstrates your design skills and conceptual thinking
Demonstrated ability leading the creative ideation process, from concept development through to execution
Experience contributing to brand development or brand evolution, with a strong understanding of how visual identity systems work across touchpoints
Display strong aesthetic skills and demonstrate a solid understanding of graphic design's core principles, including typography, layout/composition, grid systems, color, photography, iconography, etc.
Experience in video creation (simple animation, motion graphics, storyboarding, prototyping, etc.)
Experience with Adobe Creative Suite, Figma, After Effects, and similar tools
Be adept at working collaboratively in a fast-paced environment