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Graphic Designer, Packaging & CPG

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Atlanta

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Are you a designer who thinks like a brand manager? We are looking for a Category Pod Graphic Designer—a hybrid role that blends high-level creative execution with strategic business partnership. In this role, you won’t just be 'making things look pretty.' You will be the embedded creative expert for a specific product category, owning the visual strategy from the shelf to the digital cart. You’ll work side-by-side with Innovation, Sales, and Business Units to translate shopper insights into high-impact packaging and marketing solutions.

Job Responsibility:

  • Act as the primary design lead for your assigned category, partnering directly with Business Units and Sales teams
  • Develop a deep understanding of the competitive set, retail environments (both physical and digital), and shopper motivations
  • Conduct in-store audits and competitive reviews to ensure our brands stand out at the 'moment of truth' on the shelf
  • Participate in brand strategy discussions, providing a visual perspective to business-critical decisions
  • Design and execute world-class packaging and marketing collateral that aligns with brand architecture and category strategy
  • Translate complex brand positioning into clear, effective visual communication that drives conversion
  • Manage the creative process from initial concept through production-ready handoffs
  • Collaborate with Art Directors to ensure all work meets the highest standards of brand consistency and design excellence
  • Manage and prioritize the creative pipeline for your category pod, ensuring deadlines are met and stakeholders are aligned
  • Ask the right questions to clarify objectives and recommend the best creative solutions for the business
  • Use project management tools (Wrike) to track intake, status, and capacity
  • Partner with Product, Marketing, and Operations to streamline workflows and share category-specific best practices

Requirements:

  • 3–6+ years of professional graphic design experience, with a heavy emphasis on CPG (Consumer Packaged Goods) and packaging design
  • A strong portfolio demonstrating expertise in packaging layouts, typography, and production-ready files
  • A genuine interest in business strategy, retail dynamics, and how consumer behavior influences design
  • Proven ability to work directly with internal 'clients' (Sales, Marketing, Innovation) and manage expectations
  • Mastery of Adobe Creative Suite
  • Experience with AI design tools and project management software (Wrike) is a major plus
  • Exceptional communication, organization, and a 'proactive problem-solver' mentality

Nice to have:

Experience with AI design tools and project management software (Wrike)

What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
March 13, 2026

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