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To secure that store communication completes and amplifies the shopping experience and range presentation through IKEA visual and verbal identity thereby contributing to building consumers' perception of the IKEA brand in the local market as unique and consistent
Job Responsibility:
Actively contribute to the department action plan with initiatives that will grow the business and support long-term profitability and execute the agreed plans in close co-operation with other functions
Plan, implement and evaluate in-store and digital communication to ensure that it conveys the benefits of the IKEA Concept as well as completes and enhances range presentation by using proven solutions, best practices, guidelines and national directions
Actively contribute to developing, implementing and evaluating in-store and digital communication strategies that support a convenient shopping experience by using knowledge about life at home and shopping behaviour in the local market
Requirements:
Ability to combine commercial, aesthetic and practical skills
Ability to generate, visualise and present new ideas
Ability to work together with others in a team
Knowledge of the IKEA Concept and IKEA Brand objectives, IKEA visual and verbal identity
Driven to exceed goals and a desire to improve ways of working
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