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The role involves using graphic communication competence to strengthen IKEA's identity in store communication and collaborating with the team to create inspiring environments. Responsibilities include planning, implementing, evaluating store communication strategies, staying updated on trends, and contributing to business growth.
Job Responsibility:
Strengthen IKEA identity in store communication using IKEA visual and verbal identity principles
contribute to department action plan initiatives to grow business and profitability
plan, implement and evaluate store communication to convey IKEA Concept benefits
develop and evaluate store strategies to enhance shopping experiences using local market knowledge
collaborate with the Com&In team and other functions
ensure visual balance, consistency, quality, simplicity, cost-efficiency and sustainability in store communication
stay updated on home furnishing, communication, and retail design trends
inspire and surprise visitors through visual identity
minimise disruption while working on the shop floor.
Requirements:
Education in graphic communication design, media and typography
visual competence with a keen eye for aesthetics
customer-focused mindset
ability to explain concepts verbally and visual interpretation
ability to prioritise and organise own work
ability to work in a fast-paced environment
good attention to details with a practical hands-on approach
computer proficiency with knowledge of Adobe Creative Suite and production tools
knowledge of range presentation the IKEA way
knowledge of home furnishing the IKEA way
knowledge of store communication the IKEA way
understanding life at home in the local market and market research
good knowledge of trends that influence home furnishing and communication
familiarity with commercial calendar and store activities
understanding of work methods for presenting the IKEA range
understanding IKEA mechanical sales system
familiarity with IKEA Concept and Brand objectives
knowledge of IKEA visual and verbal identity.
Nice to have:
Flexible hands-on approach to responsibilities
confidence in approaching and communicating with different people
passion for fast-paced, future-oriented retailing
desire to improve ways of working.
What we offer:
Work environment free of discrimination and harassment
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