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Graduate & Online Enrollment Marketing Consultant

United States, Boston · Job Posted May 17, 2026
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Job Description

This contract, individual-contributor role supports graduate and online enrollment marketing programs within a higher-education environment. The focus is on hands-on execution, project management, and day-to-day delivery across digital enrollment marketing initiatives.

Job Responsibility

  • Ownership of digital marketing performance across paid and owned channels (search, social, display, and email), as well as oversight of lead generation, inquiry management, and application conversion strategies
  • Serve as a key leader in CRM operations (Slate), ensuring effective use of automation, segmentation, and data-driven decision-making to optimize the prospective student journey
  • Monitor performance metrics, forecasting enrollment, and quickly identifying and implementing strategies to improve yield and efficiency
  • Strong collaboration with academic program leadership, external vendors, and internal stakeholders, as well as the ability to step into an existing structure and provide immediate leadership, stability, and direction

Requirements

  • Minimum five years' direct experience in enrollment marketing in a competitive, higher ed environment
  • Experience building and maintaining an infrastructure in support of enrollment marketing activities, including plan development, vendor management, data storage and analysis, and funnel management/tracking
  • Experience with online education, digital marketing analytics, and enrollment management systems is strongly preferred, along with the ability to operate in a fast-paced environment with evolving priorities
  • Technical marketing skills
  • experience with Google Analytics and marketing automation tools
  • website development and maintenance experience, including proficiency in HTML and content managements

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