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An exciting opportunity has become available for a graduate digital marketing executive to join the experienced and talented team at Dovehaven Care Homes. Dovehaven are a family owned business based in Merseyside with a portfolio of 23 homes established over 40 years. We are currently experiencing a period of growth and we would love a talented Marketing graduate to come and join us in our next big chapter! The Graduate Digital Marketing Executive will support Dovehaven's digital marketing strategy through high-quality content creation, social media management and campaign delivery across the group. This role is suited to an early-career marketing professional looking to build experience in a fast-paced, purpose-driven environment, with responsibility for supporting brand visibility, recruitment marketing and occupancy-focused campaigns.
Job Responsibility
Create, manage and schedule engaging digital content across social media platforms
Independently visit homes and events to capture high-quality photo and video content
Write copy for blogs, newsletters, recruitment campaigns and digital communications
Support recruitment marketing and employer brand campaigns
Assist with website updates, SEO and digital optimisation activity
Monitor digital performance and produce basic analytics reports
Support campaign planning, content calendars and marketing initiatives
Ensure all content aligns with Dovehaven's brand standards and values
Work collaboratively with homes and operational teams across the group
Requirements
Degree in Marketing, Communications, Media, Journalism or similar subject
Strong written communication and copywriting skills
Confident creating content across digital and social platforms
Ability to work independently and manage workload effectively
Strong organisational and time management skills
Confident communicating with stakeholders across the business
Full UK driving licence and willingness to travel between homes
Nice to have
Additional qualifications or certifications in digital marketing, content creation or social media
Relevant placements, internships or freelance work
Experience using Canva, Adobe Creative Suite, CapCut or similar platforms
Basic photography and video editing experience
Understanding of SEO, analytics and digital marketing performance
Experience managing social media accounts or campaigns