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Volkswagen AG Logo Volkswagen AG · -

Graduate Analyst - Customer Experience & Marketing

United States, Reston · Job Posted January 13, 2026
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Job Description

Launch Your Career with Our Graduate Program; The Customer Experience & Marketing Graduate Analyst will participate in a structured rotational program across Partnerships & Consumer Experiences, Media & Dealer Operations, and Digital Experience (VW.com / myVW App). This role is designed to provide a comprehensive understanding of how Volkswagen connects with customers across multiple touchpoints — from strategic partnerships and experiential marketing to dealer digital programs and digital ownership journeys. The analyst will support cross-functional initiatives that enhance brand engagement, customer satisfaction, and the end-to-end Volkswagen experience.

Job Responsibility

  • Develop and document processes for assessing partnership and sponsorship opportunities
  • Research and evaluate new partnership opportunities to expand Volkswagen’s brand reach
  • Support planning, execution, and reporting for partnership activations, events, and campaigns
  • Assist in developing program KPIs, improving event processes, and ensuring cross-functional alignment
  • Support the rebranding and relaunch of merchandising programs and vendor onboarding processes
  • Coordinate administrative tasks such as budget support, event logistics, and departmental process optimization
  • Support the Volkswagen Dealer Digital Program (VWDDP) through webinar coordination, content development, and event execution
  • Monitor dealer advertising compliance, reviewing submissions and analyzing dealer media spend and performance
  • Contribute to the Dealer Marketing Program (DMP) by maintaining communications and tracking updates
  • Assist with development of the Monthly Media Overview (MMO) and coordination of partner meetings
  • Conduct data analysis and KPI reviews to identify opportunities to improve lead volume and close rates
  • Lead onboarding efforts for new dealers in Volkswagen Marketing Programs and support internal process improvements
  • Coordinate upcoming model year content updates, ensuring accurate product information and vehicle imagery
  • Support cross-functional collaboration between product, data, and design teams to maintain digital accuracy and consistency
  • Analyze customer interactions with model pages to identify engagement trends and opportunities
  • Develop and manage ownership content calendars in collaboration with After Sales teams and agencies
  • Gather and analyze app feedback to identify user pain points and translate them into actionable product requirements
  • Assist in preparing launch briefs, release checklists, and success metrics for app feature updates

Requirements

  • Applicant must have completed an undergraduate degree (minimum) within the past 1 months (December 2024 or later)
  • Preferred degree in Marketing, Communications, Business Administration, Digital Media, or related field
  • Graduate Program begins on July 27 2026. Applicant must be available to start on that date
  • Familiarity with design and collaboration tools such as Figma
  • Strong written and verbal communication skills
  • Ability to interpret data and translate insights into actionable strategies
  • Organizational and project management skills, with attention to detail
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word)
  • Strong collaboration and cross-functional teamwork
  • Analytical thinking and problem-solving
  • Creativity and curiosity in exploring new ways to enhance customer experiences
  • Adaptability to work across diverse marketing functions and systems
  • Professionalism, accountability, and a proactive approach to learning and execution
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