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We are looking for a skilled Google Analytics Specialist to join our team. This role will focus on analyzing website and user behavior data, tracking campaign effectiveness, and providing insights to support data-driven decision-making. The ideal candidate will play a key role in optimizing tracking strategies, implementing data collection enhancements, and ensuring analytics accuracy.
Job Responsibility:
Assess and optimize Google Analytics tracking, including events, tags, and data collection strategies
Develop a technical roadmap to align Google Analytics with business objectives
Implement tracking enhancements using Google Tag Manager (GTM) and Google Analytics to improve data accuracy
Conduct thorough testing (unit and end-to-end) to ensure data integrity and tracking efficiency
Document technical implementations and provide detailed guidelines for future analytics improvements
Collaborate with cross-functional teams (Marketing, Product, Data Management) to ensure seamless data integration
Support enterprise data ingestion, ensuring Google Analytics data is correctly processed into the data warehouse
Provide reports and insights, translating raw data into actionable business recommendations
Monitor performance metrics and ensure the tracking system aligns with business KPIs
Requirements:
3+ years of experience in Google Analytics, including advanced tracking setup and data visualization
Strong technical proficiency in Google Tag Manager (GTM), JavaScript, and data-layer implementations
Proficiency in SQL for data extraction and analysis
Experience analyzing and optimizing website traffic, marketing campaign performance, and user engagement data
Expertise in A/B testing, data segmentation, and funnel analysis
Strong documentation skills to maintain clear tracking implementation records
Experience integrating Google Analytics data into broader data warehousing solutions
Project management experience to lead analytics tracking implementations and optimizations
Nice to have:
Experience with Adobe Analytics, Matomo, or other web analytics tools
Knowledge of data privacy regulations (GDPR, CCPA) and compliance tracking strategies
Familiarity with cloud platforms (AWS, GCP) and business intelligence tools (Power BI, Looker)