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Google Analytics Specialist

techholding.co Logo

Tech Holding

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Location:
India

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

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Job Description:

We are looking for a skilled Google Analytics Specialist to join our team. This role will focus on analyzing website and user behavior data, tracking campaign effectiveness, and providing insights to support data-driven decision-making. The ideal candidate will play a key role in optimizing tracking strategies, implementing data collection enhancements, and ensuring analytics accuracy.

Job Responsibility:

  • Assess and optimize Google Analytics tracking, including events, tags, and data collection strategies
  • Develop a technical roadmap to align Google Analytics with business objectives
  • Implement tracking enhancements using Google Tag Manager (GTM) and Google Analytics to improve data accuracy
  • Conduct thorough testing (unit and end-to-end) to ensure data integrity and tracking efficiency
  • Document technical implementations and provide detailed guidelines for future analytics improvements
  • Collaborate with cross-functional teams (Marketing, Product, Data Management) to ensure seamless data integration
  • Support enterprise data ingestion, ensuring Google Analytics data is correctly processed into the data warehouse
  • Provide reports and insights, translating raw data into actionable business recommendations
  • Monitor performance metrics and ensure the tracking system aligns with business KPIs

Requirements:

  • 3+ years of experience in Google Analytics, including advanced tracking setup and data visualization
  • Strong technical proficiency in Google Tag Manager (GTM), JavaScript, and data-layer implementations
  • Proficiency in SQL for data extraction and analysis
  • Experience analyzing and optimizing website traffic, marketing campaign performance, and user engagement data
  • Expertise in A/B testing, data segmentation, and funnel analysis
  • Strong documentation skills to maintain clear tracking implementation records
  • Experience integrating Google Analytics data into broader data warehousing solutions
  • Project management experience to lead analytics tracking implementations and optimizations

Nice to have:

  • Experience with Adobe Analytics, Matomo, or other web analytics tools
  • Knowledge of data privacy regulations (GDPR, CCPA) and compliance tracking strategies
  • Familiarity with cloud platforms (AWS, GCP) and business intelligence tools (Power BI, Looker)
What we offer:
  • Remote Work Opportunities
  • Professional Development Opportunities

Additional Information:

Job Posted:
January 15, 2026

Work Type:
Remote work
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