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We are looking for an SEM manager to help manage, optimize, and grow our existing SEM accounts. We are looking for someone who knows Google Ads like the back of their hand. You will be managing ads that will target both self-service type customers - families, individuals, and small businesses - as well as ads targeting large enterprise companies looking for image and photography services. This is not a team manager position, and you will not be managing junior team members.
Job Responsibility:
Run the day-to-day activities of managing our Google Ads accounts – including reporting, testing, optimization, and growing the accounts.
Research, learn, and test new betas and technologies that Google is releasing for Google Ads.
Develop growth strategies and increase conversions, sales, and revenue generated from PPC ads.
Coordinate with our graphic designers and social media team to create fresh new displays and YouTube ads for both self-service and enterprise-focused ads.
Improve ad copy and landing page performance over time, which includes creating and testing new copy as well as optimizing landing page conversion rates.
Hustle - take ownership of Snappr's growth and do whatever it takes to get the job done
Requirements:
4+ years of SEM management experience
2+ years at an agency is a plus
Deep understanding of search campaigns. You are perfectly comfortable building accounts from scratch as well as optimizing existing accounts.
Deep understanding of conversion tracking. You know the pros and cons of pixel tracking vs session tracking and can create attribution models.
Deep understanding of website analytics platforms such as Google Analytics and Mixpanel.
You can create reports on how the SEM accounts are performing and be able to create segmentation for reporting.
Fluency in written and spoken English
A "let's get it done" mindset
Should be willing to report 100% onsite in Ortigas.