Go-to-Market Systems Lead, AI Native Job at Comcast Advertising (New York)

Job Description

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale. Universal Ads is building the leading self-serve advertising platform for premium video. Brands of any size can now advertise on TV as simply as they can buy and manage an ad on social, and do so without paying any platform fees. To accelerate this, UA is building a modern, automation-first GTM engine. We are looking for a GTM Systems Lead to design and build the workflows, automations, and agentic systems that increase efficiency across Growth, Sales, CS, and Product. You will act as the day-to-day lead of GTM Systems, reporting directly into the Head of Growth, GTM Systems and BizOps to prioritize and execute a roadmap of commercial automation initiatives, with influence and mandate across the Revenue organization.

Job Responsibility

Identify highest-impact automation opportunities across Growth, Sales, CS, and Product/GTM intersection
Audit GTM workflows and perform gap analysis
Pinpoint friction, manual work, and latency
Prioritize automation initiatives based on revenue or efficiency impact
Author clear architecture documentation
Build and deploy automation systems including AI-powered outbound workflows, lead enrichment and scoring systems, creative review and QA automation, fraud detection and risk scoring tools, CRM-triggered automations, agentic performance insight workflows, internal productivity tools
Inject AI effectively across the revenue org
Implement LLM-driven workflows
Create agents, automations and artifacts
Continuously evaluate emerging tools
Operate with clear ROI on every initiative tied to increased revenue per employee, reduced manual workload, faster sales cycles, improved activation/retention, CAC efficiency improvements
Drive continuous technical and process improvement

Requirements

5–10 years in GTM Systems, GTM Engineering, Growth Engineering, RevOps Engineering, or similar roles
Proven experience building automation that drove measurable commercial impact
Comfort writing scripts, working with APIs, and deploying workflow tools
Strong product sense - you understand user flows and commercial incentives
Highly curious and solution-oriented
Scrappy, hands-on builder mentality
Able to lead directionally without managing a large team
Desire to build and steer a high-impact function at a growing business
Bachelor's Degree preferred
7-10 Years relevant work experience
Designing workflow orchestration systems (e.g., n8n or similar platforms)
Leveraging LLM infrastructure (e.g., Claude Code / Cowork or equivalent) within production workflows
Building enrichment and data pipelines (e.g., Clay or comparable orchestration tools)
Deep familiarity with CRM architecture (Salesforce, HubSpot, etc.)
Working with APIs and writing production-grade scripts (Python / JavaScript preferred)
Comfort querying and modeling data (SQL strongly preferred)

What we offer

Paid Time off
Physical Wellbeing
Financial Wellbeing
Emotional Wellbeing
Life Events + Family Support
Bonus
Commission for sales positions

Comcast Advertising - All Job Offers

Select Country

Go-to-Market Systems Lead, AI Native

Job Description

Job Responsibility

Requirements

What we offer

Looking for more opportunities?

Go-to-Market Systems Lead, AI Native

Marketing Manager

Creative Director (Copy)

Managing Director Client Growth Office

Creative Director (Art Director)

Senior Director, Product Marketing

Senior Director, Product Marketing

Vice President, Customer Solutions

Revenue Operations Manager

Our AI answers in your language