Go-to-Market (GTM) Operations Analyst Job at Socure

GTM Strategy & Operations Lead, GTM Technology

We power Plaid’s growth by streamlining go-to-market strategy, tools, and proces...

Location

United States , New York

Salary:

176400.00 - 237600.00 USD / Year

Plaid

Expiration Date

Until further notice

Requirements

10+ years of experience in Go-To-Market Operations, Sales Strategy, Revenue/Sales/Marketing Operations, or related technology leadership roles within B2B SaaS or fintech environments
Deep expertise across CRM and GTM technologies, including Salesforce, CPQ, Billing, and broader quote-to-cash systems and integrations
Proven experience leading product or platform development efforts, partnering closely with Product and Engineering teams to deliver scalable, business-critical solutions
Demonstrated people leadership experience, including building, developing, and leading high-performing teams
Strong ability to operate effectively in ambiguous, fast-moving environments
able to distill complex problems into structured frameworks, clear priorities, and actionable plans
Excellent written and verbal communication skills, with a track record of influencing senior stakeholders and driving alignment across cross-functional partners
Experience leading large-scale transformation initiatives, including the application of AI and automation to improve GTM efficiency, data quality, and operational outcomes

Job Responsibility

Define and execute the GTM technology strategy and multi-year roadmap, ensuring alignment with Plaid’s scaling needs, evolving GTM motions (sales-assisted, enterprise, partnerships), and long-term business objectives
Architect, evolve, and maintain scalable CRM (Salesforce) and GTM system solutions across the full go-to-market stack, including integrations with billing, CPQ, marketing automation, analytics, and internal data platforms
Own GTM systems governance and data integrity, including tooling standards, data models, access controls, and operational hygiene. Establish guardrails that balance speed and flexibility with consistency, compliance, and long-term maintainability
Lead, mentor, and grow a high-performing GTM Systems team, including managers, admins, engineers, and analysts
Manage GTM technology vendors and budgets, including tool evaluation, contract negotiation, renewal planning, and ROI assessment
Partner closely with Sales, Marketing, Customer Success, RevOps, Finance, Product, and Engineering to intake demand, prioritize initiatives, and deliver solutions that improve GTM workflows, seller productivity, and customer outcomes
Lead a cross-functional AI enablement effort across GTM, responsible for evaluating emerging AI tools and capabilities, designing scalable processes, and overseeing technical deployment. Drive responsible adoption of AI automation to improve seller efficiency, data quality, forecasting accuracy, and customer engagement
Drive change management and adoption, ensuring new systems, tools, and processes are successfully rolled out, documented, and embraced by GTM teams through enablement, training, and feedback loops

Fulltime

GTM Strategy & Operations Lead, GTM Technology

We power Plaid’s growth by streamlining go-to-market strategy, tools, and proces...

Location

United States , San Francisco

Salary:

176400.00 - 237600.00 USD / Year

Plaid

Expiration Date

Until further notice

Requirements

10+ years of experience in Go-To-Market Operations, Sales Strategy, Revenue/Sales/Marketing Operations, or related technology leadership roles within B2B SaaS or fintech environments
Deep expertise across CRM and GTM technologies, including Salesforce, CPQ, Billing, and broader quote-to-cash systems and integrations
Proven experience leading product or platform development efforts, partnering closely with Product and Engineering teams to deliver scalable, business-critical solutions
Demonstrated people leadership experience, including building, developing, and leading high-performing teams
Strong ability to operate effectively in ambiguous, fast-moving environments
able to distill complex problems into structured frameworks, clear priorities, and actionable plans
Excellent written and verbal communication skills, with a track record of influencing senior stakeholders and driving alignment across cross-functional partners
Experience leading large-scale transformation initiatives, including the application of AI and automation to improve GTM efficiency, data quality, and operational outcomes

Job Responsibility

Define and execute the GTM technology strategy and multi-year roadmap, ensuring alignment with Plaid’s scaling needs, evolving GTM motions (sales-assisted, enterprise, partnerships), and long-term business objectives
Architect, evolve, and maintain scalable CRM (Salesforce) and GTM system solutions across the full go-to-market stack, including integrations with billing, CPQ, marketing automation, analytics, and internal data platforms
Own GTM systems governance and data integrity, including tooling standards, data models, access controls, and operational hygiene. Establish guardrails that balance speed and flexibility with consistency, compliance, and long-term maintainability
Lead, mentor, and grow a high-performing GTM Systems team, including managers, admins, engineers, and analysts
Manage GTM technology vendors and budgets, including tool evaluation, contract negotiation, renewal planning, and ROI assessment
Partner closely with Sales, Marketing, Customer Success, RevOps, Finance, Product, and Engineering to intake demand, prioritize initiatives, and deliver solutions that improve GTM workflows, seller productivity, and customer outcomes
Lead a cross-functional AI enablement effort across GTM, responsible for evaluating emerging AI tools and capabilities, designing scalable processes, and overseeing technical deployment. Drive responsible adoption of AI automation to improve seller efficiency, data quality, forecasting accuracy, and customer engagement
Drive change management and adoption, ensuring new systems, tools, and processes are successfully rolled out, documented, and embraced by GTM teams through enablement, training, and feedback loops

Fulltime

Senior Marketing Systems Analyst

Our Revenue Operations team is looking for a Sr. Marketing Systems Analyst to se...

Location

United States , Denver; San Francisco

Salary:

136000.00 - 189000.00 USD / Year

Checkr

Expiration Date

Until further notice

Requirements

6+ years of Marketing Operations or Systems experience in a B2B SaaS/Consumption environment, with a dual focus on technical administration and innovation
Multi-channel GTM experience: Background across various go-to-market motions including enterprise sales, account-based marketing (ABM), digital/growth marketing, PLG, and customer lifecycle marketing
Marketing Technology Expertise: Deep proficiency in Marketo and Salesforce is required. Experience with conversational marketing (e.g., Qualified), ABM platforms (e.g., Demandbase), and sales engagement tools is highly desired
AI & Automation Fluency: You are an "AI-First" thinker with hands-on experience using AI tools, APIs, and integration platforms (e.g., Clay, Zapier, LLMs) to drive business efficiency and automation
DevOps Mindset: You value system stability and documentation. You approach system changes with engineering rigor, building for the long term, testing thoroughly, and monitoring for errors
Process Optimization: You have a relentless focus on efficiency and scale. You can analyze complex routing logic and refactor legacy processes into streamlined, automated workflows
Project management and cross-functional partnership: Expert at prioritizing competing initiatives, managing complex projects with multiple stakeholders, and partnering across Marketing, Revenue Systems, Sales, and Product teams to drive organizational outcomes

Job Responsibility

Own the Marketing Tech Stack: Own the marketing technology ecosystem, developing the strategy and managing the full stack including Marketo, Qualified, and Demandbase. You will oversee vendor management, system governance, and optimization to ensure our tools deliver maximum ROI and business value
Architect System Stability & Scalable Integrations: Manage the health and architecture of the core stack and GTM integrations, troubleshooting issues and implementing DevOps best practices, such as version control, rigorous sandbox testing, and error monitoring, to ensure operational excellence. You will replace fragile manual processes with scalable, automated solutions that ensure system uptime and maintain a "Single Source of Truth."
Drive Conversational AI & Agentic Workflows: Lead the strategic optimization of Qualified and future chat platforms. You will design and implement agentic chat workflows and AI-generated first-touch responses to dramatically improve MQL-to-SQL conversion rates and increase SDR pipeline
Lead AI & Automation Evolution: Champion the transition toward an AI-first marketing infrastructure. You will identify opportunities to leverage AI for lead enrichment, scoring, and routing, creating seamless, automated data flows that reduce manual effort and enhance the user journey
Data Foundation & Enrichment: Be a key stakeholder in driving trusted data for the organization, designing an enrichment engine and key governance strategies to fuel AI models and segmentation

What we offer

A fast-paced and collaborative environment
Learning and development allowance
Competitive compensation and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
Flexible PTO policy
Monthly wellness stipend
In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages
A relocation stipend may be available for those willing to relocate to a Checkr hub location

Fulltime

Head of Product Marketing

The Head of Product Marketing sits at the intersection of Product, Sales, and Ma...

Location

Salary:

Not provided

Deel

Expiration Date

Until further notice

Requirements

10+ years of experience in B2B SaaS
At least 5 years leading product marketing or go-to-market strategy in a high-growth, multi-product environment
Experience within a product org is a plus
Understanding of how product decisions are made, how roadmaps are prioritized, and have influenced product strategy through customer, competitive, and market insight
Exceptional product storyteller with strong analytical instincts
Well versed in pricing, packaging, segmentation, and sales enablement for complex SaaS products
Known for collaboration and communication skills, with a track record of building alignment across Product, Sales, and Marketing teams
Thrive in operating in a fast-paced, distributed organization with global teams and audiences

Job Responsibility

Act as the voice of the market in product development, ensuring roadmap decisions are informed by customer needs, competitor moves, and industry shifts
Build a systematic insights function: buyer research, win/loss, partner feedback, analyst relations, and market sizing
Collaborate with Product to prioritize roadmap based on growth opportunities and competitive differentiation
Own global positioning, messaging, and value propositions across all Deel products and partner offerings
Drive pricing and packaging strategy in partnership with Product and Revenue teams
Segment markets and buyers, identifying where Deel should double down and where to pull back
Lead GTM strategy for new launches and cross-product solutions
Build frameworks for tiered launches and ensure tight integration with demand gen, regional marketing, and sales
Partner with RevOps to ensure launch and adoption metrics are tracked and tied to revenue outcomes
Create world-class enablement programs for sales, SDRs, and partners that go beyond product training to include market context, competitive intelligence, and objection handling

What we offer

Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
The flexibility of remote work, including optional WeWork access

Fulltime

Vp, Product Marketing

We are looking for a visionary VP of Product Marketing to own our narrative and ...

Location

United States , Boston

Salary:

280000.00 - 350000.00 USD / Year

Ataccama

Expiration Date

Until further notice

Requirements

Proven B2B Product Marketing Success: 10+ years experience elevating brand perception and accelerating growth through the development of differentiated positioning, sales enablement tools, and GTM strategies
Strategic Thinker: ability to translate complex technical concepts like data trust and its role in the modern AI stack into tangible business outcomes
Data-Driven Leader: obsessed with KPIs like pipeline growth, share of voice, and marketing-influenced revenue
Human-Centric Storyteller: belief in clarity over noise and have a knack for bringing levity and engagement to technical topics like data management
Expert Collaborator: belief in strong partnerships across GTM teams and can create outcome-driven routines and feedback loops with Product, Sales, Marketing, and Customer Success
Industry Expertise: Experience in data management and/or regulated industries (Finance, Insurance, Life Sciences) is highly preferred, but not required
Curiosity & Creativity: Ability to think outside the box when it comes to content and campaigns, and the desire to drive organizational and operational transformation with AI
People & Executive Leadership: Experience building, leading, and scaling high-impact product marketing organizations, setting clear vision, operating cadence, and performance standards

Job Responsibility

Market Narrative & Positioning: Own and evolve our platform narrative
Strategic Alignment: Map all product marketing efforts directly to Ataccama’s strategic objectives
Go-To-Market (GTM) Strategy: Define the Ideal Customer Profile (ICP), key personas, and full-funnel content strategies
Vertical Excellence: Partner with Field CDOs to develop vertically tailored messaging and buying journeys
AEO & AI-Led Discovery: Lead the mandate for Answer Engine Optimization (AEO) by structuring cornerstone content for deep semantic understanding
Sales & Partner Enablement: Deliver the arsenal of tools, training, and co-marketing value propositions
Analyst Relations: Provide industry analysts with irrefutable evidence of our vision and execution
Competitive Intelligence: Partner with Product and Corporate Development to stay ahead of how competitor strategies are evolving
Operational Excellence: Design and scale repeatable product marketing processes

What we offer

Medical Insurance (including vision & dental)
401(k) with employer match contribution
Life Insurance
Long-term disability insurance
Employee Assistance Program (EAP)
Long-Term Incentive Program
Bring Your Friend referral program
Flexible Time Off (FTO)
5 sick days
The Global Family Support Program - a paid leave program

Fulltime

Vp, Product Marketing

We are looking for a visionary VP of Product Marketing to own our narrative and ...

Location

Canada , Toronto

Salary:

Not provided

Ataccama

Expiration Date

Until further notice

Requirements

Proven B2B Product Marketing Success: 10+ years experience elevating brand perception and accelerating growth through the development of differentiated positioning, sales enablement tools, and GTM strategies
Strategic Thinker: Ability to translate complex technical concepts like data trust and its role in the modern AI stack into tangible business outcomes
Data-Driven Leader: Obsessed with KPIs like pipeline growth, share of voice, and marketing-influenced revenue
Human-Centric Storyteller: Belief in clarity over noise and a knack for bringing levity and engagement to technical topics like data management
Expert Collaborator: Belief in strong partnerships across GTM teams and ability to create outcome-driven routines and feedback loops with Product, Sales, Marketing, and Customer Success
Industry Expertise: Experience in data management and/or regulated industries (Finance, Insurance, Life Sciences) is highly preferred, but not required
Curiosity & Creativity: Ability to think outside the box when it comes to content and campaigns, and the desire to drive organizational and operational transformation with AI
People & Executive Leadership: Experience building, leading, and scaling high-impact product marketing organizations, setting clear vision, operating cadence, and performance standards

Job Responsibility

Market Narrative & Positioning: Own and evolve our platform narrative
Strategic Alignment: Map all product marketing efforts directly to Ataccama’s strategic objectives
Go-To-Market (GTM) Strategy: Define the Ideal Customer Profile (ICP), key personas, and full-funnel content strategies
Vertical Excellence: Partner with Field CDOs to develop vertically tailored messaging and buying journeys
AEO & AI-Led Discovery: Lead the mandate for Answer Engine Optimization (AEO)
Sales & Partner Enablement: Deliver the arsenal of tools, training, and co-marketing value propositions
Analyst Relations: Provide industry analysts with irrefutable evidence of our vision and execution
Competitive Intelligence: Partner with Product and Corporate Development to stay ahead of competitor strategies
Operational Excellence: Design and scale repeatable product marketing processes

What we offer

Long-Term Incentive Program
Get paid vacation plus the freedom of Flexible Time Off (FTO)
5 sick days
The Global Family Support Program - a paid leave program
Bring Your Friend referral program
Flexible working hours & hybrid work setup
Annual package for mental health support
RRSP plan available
Corporate discounts on travel, fitness, attractions, and shopping
Health, vision, and dental benefits

Fulltime

Manager, GTM Technology

We’re looking for a Manager, GTM Technology to help Webflow scale revenue throug...

Location

United States

Salary:

143000.00 - 205000.00 USD / Year

Webflow

Expiration Date

Until further notice

Requirements

8+ years of experience in business systems, revenue systems, or go-to-market technology roles
3+ years of people management experience, leading technical or cross-functional teams
Deep experience with Salesforce and adjacent GTM tools (e.g., Clari, Outreach, CPQ, marketing or partner systems)
Proven track record delivering complex, cross-functional systems initiatives at scale
Strong understanding of sales, revenue operations, and partner workflows

Job Responsibility

Own and evolve the go-to-market systems stack (Salesforce, Clari, Outreach, and related tools) to support sales, revenue, and partner motions
Lead, mentor, and inspire a cross-functional team of Salesforce developers, solution architects, admins, and business systems analysts
Partner closely with RevOps and go-to-market teams as the primary systems leader and strategic advisor
Drive end-to-end delivery of small, medium, and large initiatives, ensuring on-time execution and high-quality outcomes
Lead hands-on execution for large, transformational programs while setting standards for scalable process and technical design
Establish and run effective delivery practices, acting as a pseudo Scrum Master to prioritize work, manage dependencies, and keep teams aligned

What we offer

Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company
Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums
Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions
Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired
Wellness for the whole you. Access to mental health resources, therapy and coaching
Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally
Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts
Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program

Fulltime

Executive Director of Growth

Our client, an innovative global B2B marketing organization powered by a proprie...

Location

United States

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

Extensive leadership experience in growth, demand generation, B2B marketing, consultancy, or SaaS/MarTech environments
Proven track record architecting and scaling multi-layered GTM engines across complex global businesses
Deep expertise in modern B2B buyer behavior, ABX/ABM strategy, and customer-journey-driven marketing models
Strong commercial acumen with demonstrated ability to deliver predictable pipeline growth
Experience partnering cross-functionally with Product, CX, Finance, and Delivery teams to align GTM with broader business strategy
Ability to operate effectively at executive level, influencing analysts, industry leaders, and senior customer stakeholders
Demonstrated success leading global teams and building high-performance growth organizations
Experience developing verticalized GTM plays, including enterprise tech and other complex B2B sectors
Strong background in integrated marketing channels: content, campaigns, digital, events, partnerships
Passion for the disruptive potential of AI, data, and technology-enabled marketing models

Job Responsibility

Lead the development and execution of a global go-to-market strategy integrating brand, demand, and growth marketing functions
Position the company as the category-defining leader in customer-journey-driven B2B marketing
Drive industry-facing thought leadership, analyst relations, and category creation initiatives
Build and operate a comprehensive inbound and outbound pipeline engine that delivers high-quality commercial opportunities
Oversee account-based and vertical-specific GTM motions across key global markets, with North America as a priority region
Partner closely with Client Experience, Delivery, Product, and Data leaders to ensure seamless handoff from pipeline to revenue
Develop and expand strategic partnerships and ecosystem alliances—including data, technology, channel, and consulting partners
Scale a global growth organization spanning brand, demand, content, marketing ops, sales enablement, and industry growth
Serve as a senior client-facing sponsor and evangelist with CMO and CMO-1 level stakeholders
Champion a hybrid people-plus-tech operating model, embedding AI and data insights into growth workflows

What we offer

bonus

Fulltime

Go-to-Market (GTM) Operations Analyst

Socure

Location:
United States

Category:
IT - Administration

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 20, 2026

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