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Eucalyptus Logo Eucalyptus · -

Go-to-Market (GTM) Lead

United Kingdom, London · Job Posted January 29, 2026
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Job Description

This role blends brand strategy, creative direction, and proposition development. You’ll work at the intersection of marketing, product, and the wider business, shaping how our emerging verticals are positioned and brought to market.

Job Responsibility

  • Craft the story
  • Build the unifying Juniper narrative: a brand architecture that ties weight, diagnostics, curated commerce, and new conditions into one compelling story
  • Develop the emotionally resonant angle for each new product line: what it means, why it matters, and how it helps women feel understood
  • Shape the propositions
  • Translate insight (patient research, clinical signals, usage patterns) into clear value propositions, bundles, and membership concepts that drive adoption
  • Design and test new vertical propositions: positioning, messaging, naming, creative hooks
  • Bring ideas to life across touchpoints
  • Partner with product, CRM, and design, and growth to embed propositions across journeys, ensuring patients experience them as part of care, not clutter
  • Guide the creative direction for campaigns, landing pages, in-product surfaces, and lifecycle messaging

Requirements

  • 7–10+ years in brand strategy, creative strategy, proposition design, product marketing, or a related hybrid role
  • Can turn complex problems into simple, compelling storytelling
  • Know how to build from 0→1: proposition, positioning, naming, creative direction
  • Are equally comfortable in creative ideation and rigorous strategic thinking
  • Can work cross-functionally with product, design, CRM, clinical teams
  • Enjoy owning the big picture but aren’t afraid to write the actual line or sketch the first wire
  • Thrive in ambiguous, fast-paced environments where you get to define the playbook, not follow it
  • Care deeply about building brands that make people feel understood, supported, empowered

Nice to have

  • Have experience in women’s health, wellness, or consumer health
  • Have shaped or launched connected product ecosystems
  • Bring a creative background (copywriting, brand design, creative strategy)

What we offer

  • Your own stake in the business with our employee options program
  • Annual development budget plus 3 days of professional development leave
  • Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration
  • Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you
  • 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
  • A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events
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