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Go-To-Market Enablement Lead

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Propeller

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Location:
United States , Denver

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Category:
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Contract Type:
Not provided

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Salary:

123000.00 - 145000.00 USD / Year
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Job Description:

Your mission is to own and evolve the end-to-end Product-to-GTM enablement strategy—designing the systems, processes, and operating rhythms that align Product, Marketing, and Revenue to drive adoption, revenue growth, and measurable customer value at a global scale. You will lead a team to bridge product innovation and commercial execution, ensuring every product investment translates into confident, regionally relevant GTM execution and compelling value stories across both new customer acquisition and existing customer expansion.

Job Responsibility:

  • Own the GTM enablement roadmap, prioritizing initiatives that drive revenue impact, customer adoption, and operational clarity
  • Lead, mentor, and develop a high-performing enablement team across Product and Revenue Enablement
  • Design and operate scalable, global enablement frameworks across product education, sales methodology, and customer expansion that can be effectively localized by region
  • Continuously evolve the Product-to-GTM operating model by identifying friction in knowledge sharing, strengthening cross-functional collaboration, and driving durable solutions
  • Own the end-to-end GTM enablement model for product launches, pricing changes, and new commercial offerings
  • Partner with Product, Product Marketing, Revenue Leadership, and Regional GTM leaders to define launch goals, target segments, success metrics, and rollout plans early in the development cycle
  • Design global launch frameworks that enable effective regional localization
  • Ensure all product and commercial launches are translated into clear, actionable GTM guidance
  • Lead cross-functional enablement sessions that build technical mastery, competitive differentiation, and value-based selling confidence
  • Own and maintain a centralized repository of reusable enablement assets
  • Own end-to-end onboarding and enablement programs for all GTM roles
  • Lead alpha and beta programs
  • Define and execute internal rollout and adoption plans
  • Partner across Product, Enablement, and Revenue teams to continuously improve adoption, readiness, and operational effectiveness
  • Partner with Product and Revenue Operations to design and oversight of standardized dashboards to track feature adoption, usage, enablement completion, playbook utilization, and impact on key business outcomes
  • Analyze adoption and outcome data to identify trends, drivers of GTM success, and high-performing behaviors
  • Partner with Product, Revenue Operations, and GTM leadership to feed insights into roadmap, enablement strategy, and commercial planning
  • Lead post-launch reviews and retrospectives
  • Design and lead a closed-loop feedback system that captures GTM insights on market demand, competitive intelligence, and deal blockers
  • Partner with regional leaders to surface local customer needs, objections, and competitive dynamics
  • Represent the voice of the prospect and customer in product planning, beta reviews, and pricing discussions
  • Standardize the capture and distribution of customer success stories
  • Design and maintain the definitive "Regionalization Playbook"
  • Act as the "Traffic Controller" for localization
  • define the RACI for every regional asset

Requirements:

  • 6+ years of experience across GTM/Product Enablement, Sales Engineering, or Product Marketing, including direct or lateral team leadership
  • Proven ability to design a unified GTM strategy that connects product discovery to revenue impact (new logos and expansion)
  • Expert at turning complex, technical product workflows into value-based messaging and GTM-ready use cases
  • Strong commercial acumen with experience enabling GTM teams to sell based on measurable customer value, ROI, and outcomes across new logo acquisition and customer expansion
  • Experience building enablement frameworks designed for localization and regional adaptation
  • Strong program management skills with a track record of influencing Product, Marketing, and Revenue leaders in matrixed environments
  • Experience in B2B SaaS within GIS, construction technology, geospatial, industrial, or infrastructure-focused platforms, or similarly complex, technical industries
What we offer:
  • Fully paid employee United Platinum PPO medical, dental, and vision coverage
  • 20 days paid vacation time per year with no accrual or carryover cap
  • 3% non-elective employer contribution to 401(k)
  • Employee share options
  • Professional development budget and leave
  • The opportunity to take part in our mentorship program
  • Monthly telephone and/or internet allowance
  • Paid primary & secondary parental leave policies
  • Hybrid work arrangements and WFH equipment provided

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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