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GM Performance & Messaging Manager

United States, Warren Employment contract 140100.00 - 186700.00 USD / Year · Job Posted May 05, 2026
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Job Description

The GM Performance & Messaging Strategy Manager owns and drives full-funnel performance marketing performance and in-market messaging strategy across a key vehicle segment (e.g., Trucks), optimizing go-to-market media to improve media efficiency, conversion, and GM's key growth objectives. This role serves as the senior connector between creative strategy, performance marketing, analytics, and field/retail operations — ensuring that creative output aligns to business goals, brand standards, and measurable performance outcomes while maintaining tight coordination with Tier 2 partners and dealership networks. This role will be at the forefront of using AI driven tools (creative, analytics, etc.) to drive performance outcomes. Operating as a senior individual contributor and people leader, this role partners directly with the Head/Director of Performance Marketing to set strategic direction, translate data and insights into compelling creative and messaging at the segment level, scale AI-enabled creative workflows, and develop the next generation of performance marketing talent.

Job Responsibility

  • Segment-Level Performance Strategy & Ownership
  • Tier 2 Liaison, Dealership Education & Field Enablement
  • Creative & Messaging Strategy
  • Performance, Analytics & Testing
  • AI-Enabled Creative & Workflow Leadership
  • Cross-Tier & Cross-Functional Integration
  • People Leadership & Team Development

Requirements

  • 8+ years of experience in performance marketing, brand marketing, marketing analytics, or consulting/agency strategy with expertise in digital and paid media environments and a high degree of fluency in data, napkin math, business case sizing
  • 3+ years of experience leading via influence and partnership in a highly matrix organization
  • People management experience, with a demonstrated track record of developing talent and building high-performing teams
  • Excellent communication, organization, and cross-functional collaboration skills, with the ability to simplify complex data into executive-ready insights
  • Expert-level experience analyzing performance using metrics such as CTR, CVR, CPA, ROAS, engagement rate, and view-through performance
  • Some experience (or interest in learning) Tier 2 / regional marketing coordination, including retailer dynamics, dealer education, and field enablement
  • Proven experience owning performance strategy at the segment, portfolio, or business-unit level with direct accountability for results
  • Extensive experience working with non-technical and field staff, translating complex marketing and data topics into clear, actionable guidance for dealer and regional audiences
  • Strategic and creative thinker with a strong eye for quality and storytelling
  • Comfortable leading in a fast-paced environment with multiple stakeholders and shifting priorities
  • Experience with AI-enabled creative tools
  • or, strong interest in learning, and advancing AI-assisted creative workflows as a core part of operations

Nice to have

  • Solid understanding of upper-funnel and lower-funnel marketing objectives and how creative and media work together to drive outcomes
  • Data detective and storyteller, with high degree of fluency in Excel/napkin math to support business case development and marketing funnel business intelligence
  • Ability to balance brand-building priorities with performance-driven decision-making and a strong attention to detail
  • Familiarity with creative testing, audience segmentation, and paid media channels, along with comfort working in platform reporting environments
  • Experience presenting to and influencing senior leadership and cross-functional executive stakeholders
  • Consulting, agency strategy/analytics, automotive or large-scale retail marketing experience preferred

What we offer

  • Competitive base salary
  • Incentive pay program based on company performance, job level, and individual performance
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Accounts
  • Retirement savings plan
  • Sickness and accident benefits
  • Life insurance
  • Paid vacation & holidays
  • Tuition assistance programs
  • Employee assistance program
  • GM vehicle discounts
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