Global Web Content Hub Specialist

• Lead the Global Content Hub
• Oversee the supplier team supporting global brand and market websites content sharing
• Own the Hub’s three core pillars: consistency, efficiency, and expertise across global web content
• Ensure U.S. master pages, copy docs, comps, and assets are effectively reused as global templates
• Manage Global Website Copy-Down & Content Adaptation
• Lead the end-to-end process for copying U.S. master pages into global and regional sites
• Coordinate with agency support team to sanitize and stage content in the global CMS/DAM layer
• Enable markets to localize copy, SEO, GEO and legal content before local publication
• Provide Direct Market Support & Governance
• Facilitate monthly content collaboration meetings with key global markets (South America, Japan, Korea, Mexico, Canada, Middle East, Australia, New Zealand, Europe)
• Align on upcoming launches, web timelines, and available global content
• Identify and escalate issues related to navigation, components, assets, and design system alignment
• Drive Cross-Functional Content & Tooling Initiatives
• Collaborate with Global Content Operations and Self-Serve teams to package and surface support content, how-to articles, and feature guides for web and GM Answers
• Ensure content is discoverable, reusable, and scalable for regional markets via the Hub
• Communicate enhancement priorities, release notes, and bug fixes to global stakeholder communities

• Bachelor’s degree
• 3+ years of marketing or global brand experience preferred
• automotive industry experience recommended not preferred
• Strong project management skills with the ability to balance multiple priorities in a fast-paced environment
• Familiarity with content creation, brand governance processes, visual identity and asset management preferred
• Exceptional written and verbal communication skills
• Proficiency in managing relationships with external agencies and internal cross-functional teams
• Expertise in cross-cultural communication and collaboration with global stakeholders
• Demonstrated cultural competence, sensitivity, and diplomatic ability
• willingness to navigate and respect cultural differences
• Regularly participate in global meetings which may be outside of core business hours due to local market time zones
• Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed

Fluency in an additional language, or deep experience operating in multilingual global environments, is a plus and will help accelerate effectiveness with international markets