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The Global Poultry Strategy Manager drives and coordinates the end‑to‑end strategy development process for the long‑term Species vision and roadmap, ensuring strong alignment, cross‑functional orchestration, and effective execution. This role encompasses the identification of long‑term market trends and evolving customer needs; the definition of a future‑ready, competitive product and solutions portfolio for the species — and its corresponding “winning strategy” versus major competitors — developed in close partnership with Category Managers, Business Development, and Sales & Marketing teams. It also includes the creation of a compelling strategic narrative and the development of a consistent, long‑term brand strategy.
Job Responsibility:
Ensures a deep understanding of current and emerging market trends, as well as key Customer Business Issues (CBIs), to shape and continuously refine the species strategy
Builds and drives a robust, systematic market and competitive intelligence framework, in close collaboration with Corporate Strategy, M&A, and Global Marketing teams
Owns and evolves the poultry strategy roadmap, defining clear strategic ambitions across categories, brands, and regions
Acts as the guardian of strategic brand translation: transforming species and category strategies into compelling and differentiated brand diamonds, including value proposition, differentiation pillars, product functionalities, ROI drivers, brand identity, positioning, and targeting
Influences and supports the development of category strategies to ensure seamless alignment with the overarching poultry strategy
Validates standardized, strategy‑aligned species materials for internal and external audiences
oversees the strategic narrative across website, social media, and other communication channels
Trains global and regional marketing teams, as well as sales teams, on species strategies and brand diamonds/books to ensure consistent understanding and adoption
Co‑assesses the strategic direction and performance of marketing campaigns with the Species Marketing team, working closely with the Global Species Committee to ensure strong execution and measurable impact
Requirements:
Master’s degree in animal science/microbiology, or DVM or in agriculture or life sciences with previous working experience as a Marketing/Brand Manager or similar role in feed, feed additive sector, veterinary or life science segment or at least 5 year(s)
Good knowledge in strategic marketing, brand architecture, branding & marketing mix
Good knowledge of the feed industry, its expectations and needs, upright knowledge of feedstuffs, additives and ingredients, species and more generally of animal nutrition
English required
Ability to work effectively in a matrix organization in a multicultural environment, with cross-functional interfaces
Excellent communication skills– oral, written, with internal network and customers, team spirit
Creative thinker with a vision, open minded and curious
Strong customer orientation with a proven ability to place customer needs at the center of program design and decision-making
Nice to have:
Different International assignments would be a plus
Additionally French and/or Dutch and/or Spanish and/or Chinese would be a strong plus
What we offer:
care program
vacation & paid time off
profit-sharing and performance incentives
continuous training, mentoring, and learning programs
equal access to career advancement and leadership opportunities
work on meaningful projects using cutting-edge technology, with the freedom to innovate