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At Resmed, we’re transforming how people experience sleep and respiratory care — not just online, but in every space where people discover, learn, and connect with our solutions. As the Global Retail & eCommerce Campaign Lead, you will drive the global campaign strategy and execution that fuel sales growth across Resmed’s retail and eCommerce channels. Sitting within the Global Consumer Marketing organisation, this role partners closely with Product, eCommerce, and local Consumer Marketing teams to deliver data-informed, conversion-focused campaigns that deliver measurable business results. You’ll own the global retail and eCommerce marketing campaign calendar, develop playbooks and content frameworks, and lead agency partners to bring high-impact campaigns to life. This is a hands-on, commercially minded role for a self-starter who connects creative storytelling with performance marketing, balancing strategic thinking with executional excellence.
Job Responsibility:
Lead the development of the global retail and eCommerce campaign strategy and annual activation calendar to drive sales, traffic, and conversion
Align campaign priorities with key product launches, commercial promotions, and retail moments to maximise sell-through
Define campaign objectives, KPIs, and success metrics to measure business impact across retail and digital channels
Partner with Product, Revenue, and eCommerce teams to ensure commercial alignment on pricing, offers, and value propositions
Identify opportunities to leverage global insights and seasonal trends to drive omnichannel performance
Create global campaign frameworks, playbooks, and activation toolkits to enable consistent, high-impact execution across markets
Lead the creative development process, from concept to final production, ensuring campaigns are compelling, on-brand, and commercially effective
Partner with global and regional agencies on creative and media delivery, ensuring timely, high-quality execution and measurable ROI
Collaborate with markets to guide local adaptation, performance tracking, and continuous optimisation based on results
Conduct post-campaign reviews to capture insights, learnings, and best practices to enhance future campaign effectiveness
Partner cross-functionally with Consumer Marketing, Product, eCommerce, and Operations to deliver seamless go-to-market execution
Work closely with analytics teams to assess campaign performance and identify opportunities to improve conversion, AOV, and ROI
Act as the global link between brand storytelling and commercial execution, ensuring creative excellence delivers tangible sales impact
Build strong relationships with market leads to ensure alignment on priorities and empower them with the tools and frameworks needed to drive results
Requirements:
Bachelor’s degree in Marketing, Business, or a related field
8+ years’ experience in integrated campaign management or commercial marketing, with exposure to both retail and eCommerce environments
Proven experience leading omnichannel campaigns that drive measurable commercial outcomes
Strong understanding of promotional planning, conversion optimisation, and sell-through performance
Experience managing global creative and media agencies and delivering impactful marketing toolkits
Excellent cross-functional collaboration and stakeholder management skills
Analytical and performance-minded, able to turn insights into actionable improvements
Comfortable operating in a fast-paced, matrixed environment with shifting priorities
A proactive, hands-on leader who thrives on turning commercial strategy into real-world results
Nice to have:
Experience in consumer technology, healthcare, or premium consumer brands preferred