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As the Global Product Marketing Manager reporting into the VP, Global Growth Marketing, you will be the strategic voice of AtlasHXM’s product and service in the market. You will own positioning, messaging, and go-to-market strategies, aligning cross-functional teams to drive global adoption and revenue growth. This is a pivotal role bridging product innovation with customer needs across diverse geographies.
Job Responsibility:
Product Positioning & Messaging: Craft compelling value propositions and messaging frameworks tailored to buyer personas
Go-to-Market Strategy: Lead integrated launch plans for new features and product releases across global markets
Collaborate with marketing intel to conduct deep market research, competitive intelligence, and win/loss analysis
Partner with Sales Enablement to build global sales enablement tools
Content Development: Collaborate with internal content team and performance marketing agency to create product-focused assets
Lifecycle Marketing Support: Partner with Customer Success and Field Marketing to enhance customer experience and adoption
Performance Tracking: Define KPIs, measure campaign effectiveness, and iterate on strategies
Requirements:
5-7 years’ experience
3+ years of experience in global B2B SaaS product marketing, preferably in HR tech or EOR space