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Cella is seeking a talented and experienced Global Product Marketing Manager to join the global marketing team at our client, an infrastructure equipment supplier specializing in tower and obstruction lighting solutions, as well as remote-asset monitoring systems for the aviation, broadcast, and utility industries. This is a salaried 12-month contract opportunity based in Franklin, Tennessee. The Global Product Marketing Manager will collaborate with Product Management and Sales to execute strategic product launches and digital marketing initiatives, ensuring high standards and effective market communication. Specifically, this person will be responsible for the marine division, a global leader in marine lighting, navigation buoys, and port entry systems.
Job Responsibility:
Follow safe work practices and procedures
Manage the process of engaging, communicating, and training internal teams on new product marketing campaigns
Maintain and execute a comprehensive global product marketing communication plan
Drive the product commercialization marketing effort as part of the extended global AtoN marketing team
Maintain market awareness and develop solutions to meet market segment requirements
Collaborate with Sales Teams to support key projects and sales opportunities by designing impactful content
Develop a comprehensive content roadmap to enhance product awareness
Work with the global marketing team to ensure all product literature is current and accurate
Work closely with key partners to distribute premium content across multiple social media and editorial platforms
Liaise with the team to optimize customer experience and ensure brand consistency
Manage and support key events alongside the marketing team
Support the marine vertical in global marketing activities
Build strategic relationships and partner with key industry players, agencies, and vendors
Collaborate within the marketing team to brainstorm new and innovative growth strategies
Perform any other duties as reasonably directed
Requirements:
Bachelor's degree in marketing or a related field
5-7 years of experience in a similar B2B product marketing role
Solid knowledge of social media platforms and advertising (LinkedIn, Instagram, Facebook, etc.)
Proficient with data analysis and identifying trends
Excellent copywriting skills (must be fluent in English)
Strong verbal and written communication skills
Robust analytical and project management abilities
Experience in developing fully integrated marketing plans focused on the customer journey
Proactive self-starter with a solution-oriented mindset
Strong interpersonal skills and ability to build strategic relationships
Ability to effectively prioritize tasks, manage multiple projects, and meet deadlines with minimal supervision
Demonstrated ability to brainstorm and implement innovative growth strategies
Keen attention to detail and commitment to maintaining high standards
Nice to have:
Proficiency in another European language is advantageous
Experience in graphic design and proficiency with Adobe Creative Cloud tools are highly appreciated
Familiarity with additional marketing and analytics tools such as Google Analytics, Ahrefs, and Facebook Business Manager a plus
What we offer:
medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan