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We're building the future of healthcare and looking for dreamers, builders, and leaders who want to create the best hardware & digital technology experiences. Sleep apnea is just the start. We're building a connected health ecosystem at ResMed, and we are looking for the architects of the future consumer health experience. It won’t be easy. You are the Global Product Marketing Manager, Consumer Digital, responsible for defining how to bring a new product, feature, or service to market in a best-in-class manner. You possess in-depth knowledge of technologies and markets, with your singular focus being to ensure that consumers feel as passionately about our digital products as you do. Your key areas of focus include growing adoption, retention, and expansion of Resmed's digital products, performing market analysis and related research to deeply understand our potential consumers, strategizing pricing, placement, and promotion of the product, developing go-to-market playbooks and planning, as well as conducting lifecycle measurement and value evolution.
Job Responsibility:
Market Analysis and Research: Conduct in-depth market analysis and research to identify market trends, customer needs, and competitive landscape
Pricing, Placement, and Promotion: Develop pricing strategies that maximize product profitability while remaining competitive in the market
Go-to-Market Strategy: Develop comprehensive go-to-market plans that outline product positioning, target audience, messaging, and distribution channels
Product Lifecycle Management: Monitor product performance throughout its lifecycle, analyzing key metrics and identifying areas for improvement
Alignment and Visibility: Foster alignment between product, marketing, and revenue teams to ensure a cohesive approach to product marketing
Stakeholder Collaboration: Collaborate with product managers, audience marketers, sales teams, and customer support to gather insights and feedback for product development
Project Management: Utilize project management skills to prioritize tasks, set timelines, and allocate resources effectively
Strategic Decision-Making: Make data-driven decisions based on market research, customer insights, and business goals
Technology Trends: Stay informed about emerging technologies and industry trends that impact product marketing
Requirements:
Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)
Minimum of 5 years of experience in product marketing, preferably in the consumer tech or healthcare sector
Proven experience leading growth for consumer brands and digital products in global markets, with a deep understanding of diverse market dynamics and customer needs
Strong analytical and strategic thinking skills, with the ability to translate insights into actionable strategies
Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively
Demonstrated leadership abilities, with a track record of successfully leading cross-functional teams
What we offer:
comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance
Flexible Time Off (FTO)
11 paid holidays plus 3 floating days
eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave