Global Press and VIP Officer

• Manage and enhance the brand's public image through strategic communication efforts
• Develop and implement PR & VIP campaigns
• Manage media relations
• Coordinate with various stakeholders to promote the brand
• Handle crisis communications
• Ensure consistent messaging across all channels
• Report on the performance of PR and VIP activities
• Analyze media coverage
• Provide insights to optimize future strategies
• Support global editorial and VIP request for MM6
• Coordinate and proactively respond to editorial requests
• Prioritize editorials and supply of samples
• Cultivate relationships with editors, publications, and stylists
• Maintain weekly activity reports of samples
• Schedule and handle editor and stylist appointments
• Support fashion show logistics
• Support global roll-out plans for film releases
• Organize press attendance at Pre-Collection presentations
• Coordinate with International Press Offices
• Attend briefings with international PR offices
• Liaise with international PR offices and agencies
• Manage dispatch and return of duplicate collections
• Research VIP profiles and events
• Support celebrity placements and dressing
• Work on fashion placements
• Distribute press releases and brand imagery
• Manage seasonal distribution of digital lookbooks
• Manage and execute ordering seasonal press sample sets
• Manage sample trafficking teams
• Supervise showroom and shipping team
• Ensure proper credit information
• Support celebrity seeding for collaborations
• Generate and compile reports for all product categories
• Oversee intern in tracking credits and managing editorial credit report
• Run monthly editorial reports and competitive analysis reports
• Produce weekly press clippings
• Compile gift lists for press, influencers, and VIP
• Coordinate gifts shipping
• Support obtaining press coverage for in-store events
• Stay updated on industry trends and competitors
• Support pitching magazines for product and event coverage
• Interact with studio and merch for fittings and prototypes

• Strong written and verbal communication skills, with experience in crafting press releases, articles, and social media content
• Expertise in media relations and building connections with journalists, influencers, and stakeholders
• Experience in developing and executing PR campaigns and managing brand reputation
• Proven ability to handle crisis communication and maintain a positive public image
• Knowledge of digital PR strategies and social media platforms to enhance brand visibility
• Strong analytical skills for tracking PR performance, media coverage, and providing actionable insights
• Fluent French, English required
• Italian is a plus

Italian is a plus